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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Does your message on Facebook need to sound different than on LinkedIn?

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Master LinkedIn Search | Find your target audience

LinkedFusion

In the professional world, through LinkedIn, you can reach out to a specific target audience. LinkedIn is profoundly facilitating the market to hit the highest number of target audiences and avoid transferring the right content to the wrong audience. Though the new playbook of LinkedIn is very helpful for marketers.

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Social Selling Pests – Avoid the LinkedIn InMail of Shame

SBI Growth

Your business development teams are using LinkedIn and you’ve equipped them with the best social selling tools. Sending a LinkedIn InMail without carefully choosing every word will lead to doom. LinkedIn is the best way to reach your B2B buyer. In 2013, leveraging social selling & prospecting has become mission critical.

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LinkedIn Video Specs and Best Practices: a Comprehensive Overview

Hubspot Sales

LinkedIn is a strictly professional, B2B platform — qualities that set it apart from most of the social media ecosystem. By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Here is some insight about LinkedIn video specs and best practices. LinkedIn Video Specs.

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9 Things You Need to Start Utilizing on LinkedIn

LinkedFusion

While each social networking site has their own personality, LinkedIn stands out on its own. It owes this to its vast audience of professional experts through various LinkedIn groups. As of Q1 2022, LinkedIn had over 822 million users in over 200 countries, including CEOs from all Fortune 500 businesses.

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How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. Mind your target advertisers. Keep in mind that your target readers or followers are not the same as your target advertisers. Be informative and concise.

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How Your Marketing Turns on Sales Objections – Part 05

Increase Sales

If we remember marketing extends beyond paid advertisements and the importance of word of mouth marketing, then our actions or our company’s actions specific to delivery can generate sales objections. How you as a salesperson handle this objection is essential to ensuring your ability to increase sales.