article thumbnail

A Guide on Lead Nurturing

Salesmate

Moreover, nurtured leads experience a 23% shorter sales cycle (source – Market2Lead ). A customer can come across your company website or page through any medium; a blog, advertisement, referral, or a marketing email. On the other hand, companies with an effective lead nurturing strategy generate 50% more sales at 33% lower cost!

article thumbnail

A Guide on Lead Nurturing

Salesmate

Moreover, nurtured leads experience a 23% shorter sales cycle (source – Market2Lead ). A customer can come across your company website or page through any medium; a blog, advertisement, referral, or a marketing email. On the other hand, companies with an effective lead nurturing strategy generate 50% more sales at 33% lower cost!