Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Influencer 153

Influencer Marketing Hubspot B2B 153

SocialSellinator

NOVEMBER 2, 2021

However, through proper SEO, you can rank a new website on Google in no time. The main aim of SEO is to optimize your website for search engine rankings. According to our experience, SEO starts before purchasing a domain. Now, in the beginning of your SEO ranking efforts, you have to start with long-tail keywords.

Paid Content 98

Paid Content Lead Rank Lead Scoring Google 98

Zoominfo

JANUARY 20, 2018

The answer to each of these questions, and the key to content marketing success, is something called content mapping. If you don’t understand the prospect’s path to becoming a customer, your marketing will always be subpar. They’re not looking for a sales pitch and will likely shy away from branded or salesy content.

Top of Funnel 100

Top of Funnel Marketing Social Media Ideal Customer Profile 100

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. So, which ones exactly? Who doesn’t like to be wooed a little bit?

Outbound 63

Outbound Campaigns Channels Ideal Customer Profile 63