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GTM 79: Surviving and Thriving with Frugal, Gorilla GTM Against Giant Incumbents | Amit Pande

Sales Hacker

Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). In a prior life, Amit also led product and UX teams at Yahoo and Oracle.

Oracle 79
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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. Their Microsoft Story Labs platform highlights employees from every department within their company—from researchers to artists to video game developers.

Examples 130
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Study Reveals Why B2B Salespeople Lose Deals

HeavyHitter Sales

They’ll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. Companies like Microsoft, Cisco, and IBM are so dominate in their particular industry that they win business by default. They hire consultants to verify that they are making the right decisions. 800 Pound Gorilla. 

Study 146
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Marketing to the Multitasking Archetypes of Carl Jung

Increase Sales

According to a report on cross-screen engagement released by Microsoft Advertising, Flamingo Research and Ipsos, there appear now to be four common multi-screen pathways to potential customers or consumers. Every day is filled with new marketing research especially with the ongoing influence of mobile technology.

Sage 125
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Appointment Setting Companies

OutboundView

We’ve also linked to case studies for each of the appointment setting companies as well! Case Studies: [link]. Case Studies: [link]. Case Studies: [link]. Case Studies: [link]. Case Studies: [link]. Good thing for you we have 10+ yrs of experience in the space and narrowed down the top options for you.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male. VP & General Manager, Americas Microsoft Business Applications. Group Vice President, Advertising Sales and Partner Solutions for Inclusion Audiences. Jane Evans. Milly Gadd.

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A Tale of Two Violinists – Why Net Neutrality is More Than an Economic Issue

SugarCRM

In 2008, Microsoft announced an exclusive distribution deal for The Guild. The lack of competition (and case studies such as Netflix), suggests telecoms will prioritize paid content, effectively closing paths like those Lindsey Stirling and Felicia Day used to circumvent institutional bias.

Film 45