Study Reveals Why B2B Salespeople Lose Deals
HeavyHitter Sales
APRIL 7, 2013
They’ll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. Companies like Microsoft, Cisco, and IBM are so dominate in their particular industry that they win business by default. They hire consultants to verify that they are making the right decisions. 800 Pound Gorilla.
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