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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Microsoft Advertising Partner Summit. You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity.

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Do You Know Why Point-of-Purchase POP Displays Are Effective?

Smooth Sale

Point-of-purchase displays are a marketing tool every small business should take advantage of. This strategic marketing tool, if utilized correctly, can significantly enhance your business’s profitability and customer engagement. Educating Customers POP displays are not just about selling; they also serve as informative tools.

Hiring 104
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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. The company is investing in digital advertising, and faces challenges related to data quality.

Data 147
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Business Marketing Techniques You Have Yet to Try

Smooth Sale

Traditional marketing efforts involve techniques like advertising, email campaigns, and SEO. Trade shows are powerful marketing tools because they can immerse potential clients in the brand experience. Joint marketing campaigns can include co-branded advertisements and shared social media content.

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Do You Realize the Power of Promotional Materials?

Smooth Sale

Promotional items can also be practical tools for word-of-mouth advertising. With the help of digital marketing tools like email newsletters and webinars, you may reach a larger audience and give potential clients helpful information. Learn more to train teams and join the advocacy program.

Promotion 100
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Commerce APIs Are Transforming The Way We Shop

Smooth Sale

Previously, she has worked as a Copywriter in advertising for a wide range of brands and as an Editorial Manager in publishing for magazines and fiction and nonfiction books. APIs are also much smaller than traditional software tools, meaning it’s easier to create, maintain, and upgrade these tools than their larger application counterparts.

Discount 108
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Charlie Transforms Into … Detective – A Discovery Tool

Adaptive Business Services

Deploy a global discovery tool and then filter through the results to find usable information. For example, if I were in advertising, I would want to know if my prospect is advertising their services on my competitor’s sites. For example, you might have the appropriate social networks listed under one tab.

Tools 69