The Anvil or Ladder Approach to Sales Training
MAY 2, 2012
The majority of sales training can either be categorized as one of two approaches: Anvil. When sales training is examined, much of it is more anvil in construction than ladder. Yesterday I received a survey from a national training association seeking my input on sales training certification. There was not any reference at all to marketing either inbound ( social media ) or outbound ( business to business networking , paid advertising, etc.).