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B2B Advertising KPIs: Tighter Alignment, Better Results

Zoominfo

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

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How to Nurture Prospective Leads through Remarketing Advertising

SBI Growth

Those prospects will spend time reviewing your content , then leave to compare your products/services with those of your competitor. A world class marketer today leverages remarketing to recapture those prospective leads. Scenario 1: Assume for a moment that your perfect prospect comes to your website. What is Remarketing?

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Timing is important when making the most of a cross-selling opportunity. When you combine this with research which shows that the probability of selling to a new prospect is 5-20%, compared to 60-70% for an existing customer.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Timing is important when making the most of a cross-selling opportunity. When you combine this with research which shows that the probability of selling to a new prospect is 5-20%, compared to 60-70% for an existing customer.

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Finding that Ideal Prospect when Selling Digital Advertising

The Center for Sales Strategy

Over the years, we've seen a pattern with media sellers to pursuit of prospects who welcome ideas that include digital. Selling digital as part of an integrated solution requires a certain kind of prospect that will "get" what you're talking about with respect to integrated solutions.

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The Super Bowl: How Advertising is Changing

The Pipeline

NFL playoffs and the Super Bowl have rolled back around, and they bring with them one of the greatest advertising displays of the year. The Super Bowl has always been known for being one of the most expensive advertising opportunities. But how has online advertising impacted the more traditional world of television advertising?