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Sales Talk for CEOs: Case Studies Close Deals with Julian Lumpkin (S4Ep16)

Alice Heiman

Before starting SuccessKit, he learned to use case studies to sell and realized that his company didn’t have a way to produce these. Knowing that all salespeople need case studies throughout the sales cycle, SuccessKit was born. It paid off. He started his career in tech sales, moved to management, and then founded SuccessKit in 2016.

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Crafting a Winning Go-to-Market Strategy

Highspot

Marketing Strategy: Involves components like advertising, content marketing, social media campaigns, SEO, and other promotional tactics. Promotion and Campaigns: Plan and execute inbound and outbound marketing campaigns to generate brand awareness, interest, and demand for your product.

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Crafting a Winning Go-to-Market Strategy

Highspot

Marketing Strategy: Involves components like advertising, content marketing, social media campaigns, SEO, and other promotional tactics. Promotion and Campaigns: Plan and execute inbound and outbound marketing campaigns to generate brand awareness, interest, and demand for your product.

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Why Cold Email Templates Don’t Work (& What to Do Instead)

Sales Hacker

This video training was originally presented at the 2019 Sales Hacker Success Summit. In it, outbound sales coach & consultant Jason Bay shares a messaging framework for increasing response rates, setting more meetings, and closing more deals. What to avoid: We run a training/consulting company with less than 10 employees.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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5 Reasons Not to Outsource Sales Development (and 3 Reasons You Should)

Hubspot Sales

There's an everlasting debate - to outsource or not to outsource outbound. As a HubSpot Sales partner, our outbound lead generation company has operated in this sector for over three years, and we think that sales development outsourcing isn't a one-size-fits-all equation. Each B2B company to issue an IPO in 2017 has embraced outbound.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

But here’s where we disconnect: If marketing is responsible for “helping sales find and close business … developing valuable customer relationships in those accounts. … [AND] technology is also key to making ABM work and scale,” then many companies won’t have the staff and training to do ABM correctly. I do know ABM works— when done right.