BuzzBoard

FEBRUARY 28, 2024

This is punctuated by numerous digital marketing case studies for small businesses that highlight the opportunity for impressive returns. Numerous digital marketing case studies have illustrated the substantial benefits it can afford small businesses. To delve deeper into digital marketing insights and studies, click here.

Small Business 52

Small Business Small Business ROI Case Study 52

Zoominfo

OCTOBER 21, 2018

By sharing your expertise in a certain field, webinars effectively position your brand as an industry expert. Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Testimonial and case study videos highlight the successes of your best customers.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

BuzzBoard

FEBRUARY 23, 2024

A successful strategy involves using geo-targeted advertising and local SEO. Thorough utilization of SEO (Search Engine Optimization), SMO (Social Media Optimization), and other digital marketing techniques can position your business at the forefront of the local market. Contact us today.

Small Business 52

Small Business Small Business Advertising Advertising 52

Pipeliner

JULY 13, 2021

Companies even pay to study the effects of different colors on consumers and audiences. Studies have confirmed that colors trigger reactions and psychological associations. Red- Initiates strong and positive emotions, like excitement, love and energy. Color has long been a vital part of marketing. Color Psychology Basics.

Marketing 98

Marketing Advertising Advertising Energy 98

BuzzBoard

FEBRUARY 7, 2024

Increased Visibility: SEO optimization, local listing management, and targeted online advertising ensure that the business appears in relevant searches, driving more customers to its doorstep. Enhanced Brand Reputation: Engaging social media presence , positive online reviews, and informative content establish trust and attract new consumers.

Education 52

Education Marketing Hiring Case Study 52

Pipeliner

NOVEMBER 8, 2022

A diverse sales team can gain access to an expanded client pool, especially if they embrace diversity in their advertising efforts. Representation in advertisement matters. Aerie figured that out with its body positivity campaign. Consumer perceptions of diversity in advertisement make a huge difference in sales. “64%

Hiring 98

Hiring Advertising Advertising Lead Rank 98

BuzzBoard

FEBRUARY 23, 2024

Through techniques such as SEO optimization and paid online advertising, local businesses can throw a broader net, attracting potential customers who, despite being geographically distant, are drawn to the specific products or services they provide. To establish a unique position, focus on local businesses. Learn more about us today.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

SocialSellinator

SEPTEMBER 23, 2021

Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. An excellent way to secure testimonials is by asking existing customers if they had a positive experience with you during customer service interactions or while they're consuming content on your blog or social media pages.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Pipeliner

JUNE 29, 2021

In case you aren’t familiar, retargeting is a strategy that allows you to advertise directly to someone who has visited your website in the past. Advertising works not because it’s especially good at convincing people in the moment that they need to buy a product – but instead because it makes a brand more familiar to a customer.

Advertising 92

Advertising Advertising Campaigns Social Media 92

Highspot

FEBRUARY 14, 2024

It enables companies to understand their market position, competitive landscape, and customer needs. Marketing Plan: Concentrates on creating awareness, generating interest, and positioning new products or services in the market. This collaboration extends to content creation, advertising, and customer relationship strategies.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

It enables companies to understand their market position, competitive landscape, and customer needs. Marketing Plan: Concentrates on creating awareness, generating interest, and positioning new products or services in the market. This collaboration extends to content creation, advertising, and customer relationship strategies.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

BuzzBoard

MARCH 4, 2024

Currently, a worrying 45% of small businesses shun any form of online advertising, according to recent studies. However, embarking on digital advertising initiatives such as content marketing and social media promotions can substantially enhance visibility, cultivates customer fidelity, and escalate profits for local businesses.

Small Business 52

Small Business Small Business Marketing Webinar Metrics 52

BuzzBoard

JANUARY 11, 2024

In the digital field of advertising and marketing, staying ahead requires not just keeping pace but innovating. This personal connection fosters trust and positions you as a valuable partner in their business growth. One such innovation that has transformed the content marketing landscape is hyper-personalization.

Marketing 52

Marketing Small Business Small Business Scale 52

BuzzBoard

FEBRUARY 23, 2024

Often, these entities require tailored solutions that acknowledge their singular positioning in the marketplace. A Nielsen study reveals 92% of consumers trust an influencer’s endorsement more than traditional advertisements. To delve deeper into influencer marketing techniques, click here.

Social Media 52

Social Media Promotion Influencer Media 52

BuzzBoard

MARCH 28, 2024

Leveraging their mastery could generate substantial enhancements in your digital marketing, including YouTube marketing, Instagram marketing, and additional video advertising formats. Consider the example of a local bakery that was once reliant on word-of-mouth and traditional advertising.

Benefit 52

Benefit Video Marketing Promotion 52

Zoominfo

MARCH 21, 2022

The study showed a broad range of attrition within specific companies in various industries. Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent. Data via MIT Sloan Of course, not all companies are the same.

Quota 100

Quota Hiring Face-to-face Advertising 100

Zoominfo

APRIL 30, 2018

Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Paid advertising. Example: A fictional HR company advertises their jobs across all of the aforementioned channels. Example: The HR company is looking to fill a Junior Graphic Designer position.

Analytics 208

Analytics Google Analytics Social Media Channels 208

BuzzBoard

APRIL 12, 2024

This approach upends the status quo and positions the seller—the Challenger—as a valuable partner to the business and not just a salesperson looking to earn a commission. Use data and case studies to showcase how your agency has helped similar businesses achieve success. Why Consultative Selling Works for Digital Agencies?

Consultative Selling 59

Consultative Selling Ideal Customer Profile Lead Rank Face-to-face 59

Zoominfo

AUGUST 19, 2018

According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Today, that number has sky-rocketed to over 24,000 open positions. In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager.

Hiring 174

Hiring Social Media Media Distribution 174

Act!

JANUARY 10, 2024

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. They have a need and are interested in exploring different service providers to solve their problems.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors. Finding white space for advertising is important. Case Study: Gong vs. Chorus Messaging. What is Competitive Intelligence?

Competition 98

Competition Advertising Advertising Hiring 98

Zoominfo

OCTOBER 20, 2021

Sourcing means proactively searching for and qualifying candidates for a position, rather than relying on incoming resumes and applications to find candidates. For example, say you’re looking to fill a mid-level marketing position. What Does Sourcing Candidates Mean?

Social Media 100

Social Media Referrals Twitter Networking 100

BuzzBoard

FEBRUARY 20, 2024

Key Strategies to Differentiate and Position Your Digital Marketing Agency for Small Businesses Staying competitive in the rapidly evolving world of digital marketing requires the development of key strategies to distinguish your agency, particularly when targeting small businesses.

Small Business 52

Small Business Small Business Penetration Sales Qualified Lead 52

BuzzBoard

FEBRUARY 16, 2024

Be it positive reviews or third-party endorsements, these testimonials offer tangible proof of your expertise and value. The power of the spoken or written word from these references cannot be underestimated—it’s a thoughtful mix of insightful feedback and positive experiences. Review successful case studies here.

Small Business 52

Small Business Small Business Customer Referrals 52

Sales and Marketing Management

AUGUST 5, 2019

As an employer, providing this kind of benefit can help you hire the young, talented workers that otherwise might not apply for the position. However, there are many real-life examples and studies that prove that remote working is a feasible option. It requires patience and practice to put in place an effective remote work policy.

Face-to-face 184

Face-to-face Small Business Small Business Salary 184

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. pricing page, case studies). Your branded content should help to position your product and services. This includes activity like high-value web visits (e.g.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Sales Hacker

FEBRUARY 15, 2024

Marketing and advertising emails make up 36% ( source ) of all emails marked as spam. Unique positioning can help you stand out in a crowded marketplace, and tailoring that messaging to individual prospects will help generate a higher response rate. These requests also need to be processed within two days.

Ideal Customer Profile 90

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 90

BuzzBoard

FEBRUARY 15, 2024

Why Influencer Marketing Works for Local Businesses Authenticity and Trust: Consumers trust recommendations from real people more than traditional advertising. Utilize case studies and data to demonstrate the potential return on investment. Showcase Your Expertise: Position yourself as the influencer marketing navigator.

Social Media 52

Social Media Influencer Promotion Media 52

Zoominfo

OCTOBER 5, 2021

Put a Spotlight on Local Businesses – Google Google Ads is a web advertising service that most B2B marketers are already familiar with. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study. What makes this a great brand story?

Examples 130

Examples B2B Microsoft Case Study 130

Partners in Excellence

FEBRUARY 28, 2024

However, I have developed a genuine deep interest in studying and understanding SALES in a systemic way. I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. I also organized participations in trade shows with the help of the advertising department.

Lead Rank 105

Lead Rank Lead Scoring Ideal Customer Profile Customer 105

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Custom attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

APRIL 21, 2019

Studies show that referred candidates are not only more likely to take the job, they’re also more likely to perform well in the role ( source ): Referred hires accept offers 15% more often than non-referred candidates. Example : Say you’re looking to fill a mid-level marketing position. You’ll likely find the perfect hire.

Social Media 162

Social Media Referrals Twitter Networking 162

Hubspot Sales

NOVEMBER 30, 2020

By the end of this post, you'll have a step-by-step strategy to build authority, promote yourself and your business, and position your offerings for more sales without every feeling self-promotional, spammy, or "salesy.". According to the study, less than 50% of the people were able to recall the shirt. Here's a personal example.

Promotion 107

Promotion Lead Rank Lead Scoring Inbound 107

Sales and Marketing Management

JANUARY 23, 2019

Multiple market studies have proved that AMPs rank higher on mobile than any other web pages. This goes without saying that early tech adapters always stand a better chance of positioning better within their niche as compared to their direct competitors. The future of AMP is looking up.

Lead Rank 196

Lead Rank Lead Scoring Google Guarantee 196

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. What do these results mean?

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

BuzzBoard

FEBRUARY 26, 2024

Decoding the Challenges Faced by Small Agencies When Competing With Larger Ones Unraveling the challenges that small agencies grapple with when up against larger competitors effectively reveals the realities of the advertising battlefield. Small organizations constantly find themselves seeking strategies to challenge larger agencies.

Webinar Metrics 52

Webinar Metrics Strategy Scale Case Study 52

Pipeliner

JUNE 14, 2021

In case you aren’t familiar, retargeting is a strategy that allows you to advertise directly to someone who has visited your website in the past. Advertising works not because it’s especially good at convincing people in the moment that they need to buy a product – but instead because it makes a brand more familiar to a customer.

Benefit 52

Benefit Advertising Advertising Campaigns 52