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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

In today’s post, we remedy this issue. Word of mouth recommendation still ranks as one of the most trusted sources of advertising, and as a result, is able to generate nearly 2x the amount of sales as traditional paid advertising ( source ). PointBlank SEO. What is B2B influencer marketing?

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What Channels Should Be Part of Your Next Outbound Campaign?

Cience

You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. Always the stalwart, outbound emailing has become more sophisticated, smarter, and prospect-focused in recent years. The background research on the prospect, of course. I definitely do, and your prospect does as well!