6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users.

Study Reveals Why B2B Salespeople Lose Deals

HeavyHitter Sales

Over the past year I’ve had the opportunity to interview several hundred business-to-business salespeople about how they win-over prospective clients and the circumstances when they lose. At other accounts, prospective buyers weren’t experienced with purchasing products.

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B2B Prospecting Data Just Keeps Getting Better


The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts.

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Infographic: The journey to picking the right school


What your admissions team can do to make sure prospective students are tuning into your school. Our partners at Plattform just published an informative look at how a prospective student’s journey to picking the right school is different from 10 or even five years ago.

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

Your prospects are out there right now, hunting for a solution to a problem you can solve. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach.

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Why It’s Time for Marketing to Bring Some Substance to the Table

A Sales Guy

The role will need to supply sales and its prospects with all the data and teaching material they can. If done correctly, the company and its sales people will be percieved as a go to resource for critical, strategic decisions customers and prospects make around your products and services. Do a study or survey regularly to get the pulse of the industry or it’s clients and publish the results on your website. Marketing needs to change.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

Reading Time: 7 minutes Your prospects are out there right now, hunting for a solution to a problem you can solve. One winner is selected, and all the other competitors who did not make the cut have to go back to the drawing board, the next prospect.

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How to Turn Cold Leads into Warm Leads

Mr. Inside Sales

How many messages and over what period of time is variable, and I’ve seen some studies recommend as many as six phone calls and five emails over a month’s time. Many prospects will respect your professional and persistent attempts to reach them.

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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

According to the study, almost 40 percent of customers try a business for the first time because of direct mail advertising. The purpose of the explanation is to convince prospects that your services are easy to use, but highly effective.

Do You Know How A Sales Funnel Will Build Your E-commerce Business?

Smooth Sale

A sales funnel works the same way, through four basic steps: Target Your Advertising. Target Your Advertising. In this stage, you need to make a compelling initial argument as to what you can offer the prospect to pull them into your funnel.

How Data is Democratizing Growth and Driving Disruption

DiscoverOrg Sales

Not long ago, large enterprises—with deeply entrenched incumbent business relationships, rolodexes, and enormous advertising budgets—wined, dined, and golfed with their customers more than any small business could ever afford or imagine. Startups, small businesses, consulting firms, agencies, and even enterprises all benefit from access to more information about their prospects and customers. Launching and growing a business has never been easy, but it used to be a lot harder.

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Do You Avoid the Grand Vision?

Smooth Sale

An opportunity) Those versed in communication studies would be well aware of Marshall McLuhan, media guru, academic and the first to highlight the effects of the electronic media on the way we now think in the Western world.

A New Tool to Drive B2B Leads from LinkedIn

Sales Benchmark Index

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. This gives marketers the ability to deliver highly targeted content to prospects beyond sidebar ads. Case Study.

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Target your best-fit prospects. In order for your message to be relevant, it has to speak to a prospect’s specific situation. And no one has resources to waste on poor-fit prospects. Engage these good-fit prospects via email, PPC ads, or social media.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

Build a targeted list of your most viable prospects. This example means that you are gathering two out of three types of prospect data: Fit, Intent, and Opportunity – which, collectively, is considered sales intelligence. Create a PDF of the case study for sales collateral.

16 B2B cold email templates from the experts


Simply sending out a generic sales email to a list of prospects is bound to return poor results. Prospecting Cold Email Templates to Secure a Call, Meeting, or Demo. Prospecting Cold Email Templates to Secure a Call, Meeting, or Demo. Screenshots are a fantastic way to show that you have done your homework and also communicates a story quickly for a prospect, allowing us to not just send over a wall of text.

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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Target your best-fit prospects. In order for your message to be relevant, it has to speak to a prospect’s specific situation. And no one has resources to waste on poor-fit prospects. Engage these good-fit prospects via email, PPC ads, or social media.

Mobile Marketing Tips for Small Business

Sales and Marketing Management

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. Studies show that up to 78 percent of mobile searches result in conversions. Moreover, the vast majority of prospects will visit a local business after they have acquired the information they need through mobile search. Make sure that your website looks well and performs flawlessly regardless of the devices that prospects are using.

3 Ways Sales Can Help the Marketing Team (and Help Themselves)

DiscoverOrg Sales

To improve quality of marketing leads, here are three key pieces of information sales must share with the marketing team: Raw feedback from customers and prospects. Pricing : To continually improve pricing models and better meet the needs of prospects.

A Guide to Choosing the Best Digital Channel for Your Business [Infographic]

Connext Digital

When businesses perform lead generation strategies, they often collect names, email addresses, and other contact information to connect with prospects. After these prospects provide permission, they are then sent updates and information through email marketing. A strategically crafted email sequence will help you convert your engaged prospects into customers, and convince hesitant prospects to purchase your product or subscribe to your service. Display Advertising.

16 B2B cold email templates that sales experts swear by


Simply sending out a generic sales email to a list of prospects is bound to return poor results. When you’re building or refining your own email prospecting strategy, it helps to see first-hand how others have done it successfully.

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Demand Generation Advice for the CEO

Sales Benchmark Index

A definition of latent demand is a prospect is unaware of a problem. When the prospect becomes aware of the problem, you win a sale. Active demand is when a prospect is going to buy something. The prospect’s task is to determine who to buy from.

Why Businesses Need to Take AMP Seriously

Sales and Marketing Management

Multiple market studies have proved that AMPs rank higher on mobile than any other web pages. If you don’t jump into the AMP wagon now, you may have a lot of catching up to do when your competitors will be running away with nearly all of your online prospective customers.

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6 Reasons Why Blogs Produce More Leads

Sales Benchmark Index

In other words, content marketing is communicating with your customers and prospects without selling. We still see majority of marketing push product messaging at prospects. On average, prospects are already 57% through the buying process before engaging with a sales rep.

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The Importance of Trust in Sales


A recent study by Salesforce ® found that 79% of business buyers say it’s absolutely critical or very important to interact with a salesperson who is a trusted advisor. According to a study done by Hubspot, only 3% of prospects trust sales reps.

Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. According to a study by Bank of America , robots are likely to be performing 45 percent of manufacturing tasks by 2025. Buyer 2.0

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Why Women in Sales Don’t Want to Work for You

No More Cold Calling

The prospect trusts them, and that trust is transferred to you. Women also excel at quota attainment, according to a study by Xactly. Have amazing intuition and trust it (They’re not afraid to walk away if a prospect is not a fit or if they identify a PITA client.).

The Sales Email Template That Won 16 New B2B Customers

Hubspot Sales

Here's the new and improved template they deployed: 10x [prospect's company's] traction in 10 minutes. Make your subject line compelling and informative to pique the recipient's interest in the body of the email -- and research the prospect so the subject line is personalized for them.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]


In a recent SiriusDecisions study, 92% of B2B organizations said ABM is “extremely” or “very” important to their marketing efforts. We have dozens of case studies to illustrate it. direct mail, personalized tele-prospecting outreach).”.

Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

And in fact, a study by Forbes & Brainshark notes that 72% of companies that surpassed revenue targets by 25+% “have a defined sales enablement function.”. Before a prospect is even a prospect, they are an individual in your target market who may or may not have any familiarity with your firm—and who may or may not even have a need for what you offer. This simple example shows how marketing and sales can align to efficiently identify which prospects are worth Sales’ time.

6 steps to effective email marketing for mortgage lenders


In a recent study conducted by Ellie Mae on communication preferences in the mortgage industry, the number of borrowers who find email intrusive has grown over the last 5-10 years. In order to maintain a positive relationship with prospects or customers any email sent must be relevant and important to the receiver. Mortgage marketing compliance via email essentially comes down to truth in advertising: Don’t use language that could be considered misleading.

How to stop losing customers in your sales funnel to your competitors


Getting prospects into your sales funnel is good. You can’t afford to keep losing customers in your sales funnel after investing time, money, and other resources on inbound marketing and paid advertising to generate customers. Are you losing customers in your sales funnel?

An Introduction to Brand Archetyping for Social Selling


Today for the first time ever, I’m going to tell you what advertisers, marketers, and brand experts have been doing to trick us into feeling a connection with a brand, and more importantly The strategic framework I’m talking about is called Brand Archetyping. . By: Ryan O’Hara.

The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B


LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Read more about how B2B marketers will be able to directly reach customers and prospects via email on mobile devices. A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast.

12 Smart Strategies to Speed Up Your Sales Cycle

Hubspot Sales

Automate repetitive tasks that are bleeding into your prospecting or selling time. Consider this: An SDR may spend the majority of their time hunting down information on a prospect or a company. If you can get a prospect on the phone to talk about a deal, that’s great.

The business of telling stories (and how to do it)


We use it to forge connections with prospects. Studies have shown the profound impact that stories have on our brain. We’ve said it before and we’ll say it again: Prospects don’t care about your product.

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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers.

Sales Tips: 7 Best Practices to Increase Competitive Win Rates

Customer Centric Selling

Highlight and demonstrate your company’s deep expertise in the customer or prospect’s industry. Case studies, user conferences, co-webinars, and joint customer-vendor presentations at industry events will help to showcase your most successful customer accounts. It’s important to share product road maps, strategic vision documents, long-term planning, and other evidence of your organization’s future direction with your customers and prospects.

3 Steps to Produce Content to Feed Lead Generation

Sales Benchmark Index

I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing.

2-5x Your Revenue With These 9 Sales & Marketing Alignment Steps


The definition of the lead lifecycle stages in converting a prospect into a happy customer (i.e., Most B2B companies believe they have a firm grasp on who their prospects are and what makes them tick. However, it is not just about creating content for prospects.