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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Currently, a worrying 45% of small businesses shun any form of online advertising, according to recent studies. However, embarking on digital advertising initiatives such as content marketing and social media promotions can substantially enhance visibility, cultivates customer fidelity, and escalate profits for local businesses.

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Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

Why Influencer Marketing Works for Local Businesses Authenticity and Trust: Consumers trust recommendations from real people more than traditional advertising. Build trust by offering consultations and initial influencer research. Utilize influencer marketing platforms or manual research to discover relevant local influencers.

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How Does Weather Affect Small Businesses?

Smooth Sale

Appeal to local customers through targeted social media advertisements emphasizing your business’s unique selling points. Offer resources, such as workshops or counseling services, to help employees cope with weather-related stress. Research the better insurance available to protect the financial stability of your business.

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Why Exit Interviews provide a Customer Experience Reality Check

Babette Ten Haken

One of my clients, a local advertising agency, began losing accounts at an alarming rate. As a result of relying only on CX surveys, rather than combining with periodic Voice of the Customer research, the agency missed detecting the crystal-clear signs and symptoms contributing to customer defection. What happened? Contact me.

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The Complete Guide to Digital Entrepreneurship

Hubspot Sales

Marketing in such a massive pool of people would be like finding the needle in a haystack with conventional advertising. Every business idea should be backed by market research. Overall, researching target demographics and competitors can help you determine what type of market you’re going into and your growth potential.

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Do You Avoid the Grand Vision?

Smooth Sale

I did some research to find out who delivered writing training, and I couldn’t find anyone. (An Between us, we designed a workshop, sold two clients, and put in place everything we needed for entrepreneurial business. We now offered a second workshop, renamed Think On Your Feet ®. They assumed I had some expertise in the area!

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Five Sales Certifications to Help Advance Your Career

CloserIQ

It is a two-day workshop for sellers and managers. Do a bit of independent research to figure out what platforms and tools are typically used by sales teams in your industry. Tools like Google Analytics and Google AdWords are indispensable for online demographic research.

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