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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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11 Facebook advertising tips for small businesses

Nutshell

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. The benefits are endless, but how does one utilize this tool to the best of their ability? Engagement ads.

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The 30 Best Marketing Tools for Sales Teams

Nimble - Sales

The marketing sphere is growing rapidly, and there are a lot of new tools for increasing the efficiency of the marketing indicators popping out everywhere. We need those tools to analyze our competitors, clients & customers, to develop advertisements and bring the required information to the consumers.

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Conquer the Climb: Overcoming Digital Marketing Challenges for Small Businesses

BuzzBoard

An Overview of Common Digital Marketing Challenges Small Businesses Face Sales teams in digital marketing agencies frequently face a common set of challenges when selling solutions to small businesses. However, these issues can convert into manageable tasks with a well-planned strategy and smart resource management.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

If one of your goals in 2021 is to grow your online sales, you’re not alone. Content marketing generates more than 3x the leads as advertising and costs 62% less. As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns.

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The Ins & Outs of Lead Distributions [+5 of the Best Tools for It]

Hubspot Sales

No two sales reps are the same. In many cases, those " how's " between reps and prospects can align — naturally making for smoother, more amicable sales efforts. In many cases, those " how's " between reps and prospects can align — naturally making for smoother, more amicable sales efforts. Let's dive in. Leads are unique.