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Sales Talk for CEOs: CEOs on Social Media: A Direct Correlation to Increased Revenue (Ep111)

Alice Heiman

The CEO’s Role in Social Media: A Strategic Imperative The conversation with Scott Gillum reveals a critical insight: “ There is a correlation between your online presence and revenue. 12:33] Importance of Online Presence – Highlighting the direct correlation between an online presence and revenue generation. [14:01]

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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

Thanks to excessive entertainment, reams of content, and a barrage of advertisements, we’re swamped with information that we struggle to process. To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. Dennis Oakley’s “soft” outreach earns millions in revenue.

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How to be a Credible Law Firm

SalesFuel

In 2023, industry revenue climbed about 3% to reach $381 billion. The Bates case changed opinions about legal marketing and led to a shift in the legal profession's approach to advertising. The emergence of digital marketing has further transformed legal advertising, making it a crucial part of business development.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

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GTM 79: Surviving and Thriving with Frugal, Gorilla GTM Against Giant Incumbents | Amit Pande

Sales Hacker

Amit Pande is CMO and EVP of Strategy at Aviso AI, a leading revenue intelligence platform. Amit is a Stanford GSB alumnus and has served on its alumni board, and has also studied human-computer interaction and engineering at the University of Minnesota. 43:00) One thing revenue leaders believe to be true that Amit thinks is bull$. (45:45)

Oracle 80
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Why CMOs Need to Resist the Onslaught of the Trivial

SBI Growth

Your job description probably reads something like “generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, communications, advertising and public relations.”

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6 Types of Mobile Advertising (When and How to Use Them)

Connext Digital

The prominence of mobile devices has also made mobile advertising an excellent channel to market your business. Mobile advertising easily puts your message in front of your audience at the right time—and more often than not, it’s on social media. Banner Advertisement. Native Advertisement. Video Advertisement.