The First-Mover Advantage, Explained
Hubspot Sales
OCTOBER 17, 2018
After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. Acquisitions of companies including iBazar and PayPal, and the 2009 sale of Skype, have helped it maintain market relevancy and dominance. First-Mover Disadvantage.
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