The Economic Collision of Customer Service and Social Media

Increase Sales

The customer has evolved from being King or Queen to being an Internet socially connected King or Queen. Today, social media has expanded communication and has created a very loud and significant economic collision with customer service.

Power Opinions - Experts Select Top Three Social Media Tools


We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once).

Trending Sources

“Post and Run,” Content Marketing and Social Media

Increase Sales

In social media, content marketing is becoming quite common place. Your misguided goal is to use content marketing within social media to promote yourself or your company. Social media provides an electronic means of effective communication.

Did Social Media Fail You?

Increase Sales

This thing called social media. Social media is a scam! Social media is NOT a push medium like TV and radio. 2) No Plan or Strategy: Did you hire a reputable social media firm with a proven track record?

Social media ROI sucks! (Or, you can prove anything if you send out a survey)


Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible.

Is social media the friend or foe of a marketer?


“What Social Media does now, with brutal efficiency, is expose weak offerings, poorly developed programs, manipulative lead gen practices and BS laden marketing campaigns.” The post Is social media the friend or foe of a marketer?

The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B


Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers.

Using Social Media to “Prep” Customers for a Sale

The Pipeline

Social media websites are a great sales and marketing tool, there’s no denying it. I would venture to say that most companies have a presence on at least one social media site, and if they don’t, they should! The same goes for the social media world.

How This Unknown Factor in Social Media Affects the B2B Sales Cycle

Increase Sales

Social media is a marketing strategy and tactic that has become embedded within many business to business (B2B) sales cycle. If traditional advertising is employed, the date of the advertisement serves as the potential first contact date.

Old School Marketing Beliefs Are a Barrier to Business Growth

Increase Sales

His opinion of social media platforms was not high and he did not even have a LinkedIn profile. What these individuals fail to realize is that social media even though a different channel is old school marketing with just a different twist.

Social Marketing Is Not Social Selling

Increase Sales

” With the impact of technology, this statement can be easily revised to “social marketing is not social selling.” Social marketing has changed that landscape. If you want to increase sales, then: Develop your social media channels.

Email Marketing Works Provided You…

Increase Sales

Worse yet this was someone who claimed to be a social media marketing expert. Note: Paid advertising is different that permission based marketing. If you are seeking some calm to your social media craziness, the consider this one page social media action plan.

6 Reasons Why Online B2B Advertising Is Important

Sales and Marketing

Teaser: We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take. When you exploring our digital roots, it becomes apparent why digitial marketers and social media managers are so important.

The 3 Top Industries for Social Selling with LinkedIn

No More Cold Calling

Not every industry lends itself to social networking. Find out where you can get the most bang for your social-selling buck. There are way too many people and “so-called experts” offering tips about social media.

Come On In, The Water’s Lovely! LinkedIn Is Not Just For Businesses It’s For Sales Professionals Too!

MTD Sales Training

The internet and social media in particular are now your buyers’ best friends, as it puts them in control of the modern day sales process, so what are you doing to redress this balance of power?

Join the Global Business Cocktail by Fabrizio Faraco

Increase Sales

Among the results the main outcome seems to be that: “ in the connected world, consumers use powerful personal technology and social media to interact with brands when they want, where they want, and how they want.

In Marketing Time Is Relative

Increase Sales

Understanding the importance of time and marketing is essential especially for small businesses that cannot afford high price cable, television, radio or print advertising. Marketing attention span ideal customers LinkedIn Pulse mobile marketing small businesses social media

Good Marketing Prepares for the OOP$

Increase Sales

Crystal King, Social Media Manager for Keurig at the Social Media.orgs Blog Conference in Boston explained the reason behind a recent “delight and surprise” marketing campaign. Marketing good marketing loyal customers small businesses social media strategic plan WoM

Time to Let Go of “I’m Not a Marketer” Because Yes You Are

Increase Sales

Additionally, the impact of social media has allowed small businesses to market at a far more affordable investment. What worked in the past will not work today or in the future especially if the focus is on paid advertising or glossy, mufti-color, tri-fold brochures.

Community Marketing Catapults Word of Mouth

Increase Sales

The reason is simple people believe other people usually family or friends before any advertising or other marketing activities no matter how good those actions are. Yet today mostly because of social media, we now see collective word of mouth advertising or what is called community marketing.

The Sales Challenge of I Need Prospects Part 2

Increase Sales

Yet there still is so much confusion about what is marketing; how to define marketing and what marketing actions deliver the best results especially with the influence of social media. False Belief #1 – Marketing is advertising. Advertising is a channel or an activity.

The Anvil or Ladder Approach to Sales Training

Increase Sales

There was not any reference at all to marketing either inbound ( social media ) or outbound ( business to business networking , paid advertising, etc.). sales training certification small businesses social mediaThe majority of sales training can either be categorized as one of two approaches: Anvil. Ladder. Think about an anvil. First it is very heavy. Moving it from one place to another is difficult.

Sales 56

Engagement and Effectiveness Go Beyond Digital Marketing

Increase Sales

Today’s SMB world is one that abounds in digital marketing (paid advertisements). For those who buy and sell digital advertisements, engagement and effectiveness are both required. Marketing content marketing digital marketing sales funnel SMB SMB professionals social media

Realtors – Your Marketing Message Sucks – Part 05

Increase Sales

Technology through the Internet and social media has changed the real estate market. No longer are they using their fingers to flip the yellow pages, classified advertisements or even monthly publications.

The Real Gaps Between Small Business Marketing and Reality

Increase Sales

Social Media Gap. Social media continue to grow in popularity through content marketing as well as updates through the various social media channels such as LinkedIn, Twitter, Facebook and Instagram. Social Media – 49%.

The Super Bowl: How Advertising is Changing

The Pipeline

NFL playoffs and the Super Bowl have rolled back around, and they bring with them one of the greatest advertising displays of the year. The Super Bowl has always been known for being one of the most expensive advertising opportunities. Guest Post – Megan Totka.

Jonathan Farrington's Blog ? How To Construct and Implement a.

Jonathan Farrington

Almost six years ago – long before social media had reared its handsome head and Twitter was still a sparkle in its founder’s eyes - I embarked on my own “personal platform building campaign.” Advertising. Social media.

Business Ethics and Self Promotion – Friday’s Editorial

Increase Sales

If marketing is about attracting attention and building relationships, then I agree wholeheartedly that self promotion is evident in every single interaction especially within social media.

Why You Can’t Automate Relationship-Building in Account-Based Sales

No More Cold Calling

In this month’s guest post, Tim Hughes discusses social media offenses and how account-based selling teams can avoid them. Account-based sales reps know better than to treat people that way in real life, so why treat people that way on social media?

Marketing Is Now All Hands On Deck or the Keyboard

Increase Sales

A recent posting over at Harvard Business Review caught my eye because the authors articulated how I see social media changing the small business marketing landscape and more important hierarchy. Social media marketing is turning a once hierarchical organization more and more flat.

Sales Focus: Online Channels vs. Traditional Tactics

The Pipeline

The Internet has opened up a whole new world of marketing and advertising tactics. Consider these perks of focusing on online advertising and sales: • Less Expensive. There are so many ways to advertise online. Some of the most obvious include social media networks.

A Quick Look Into Prospecting Using LinkedIn

MTD Sales Training

59% of active social media users rate LinkedIn as their number one platform of choice – Performics. eselling Prospecting Sales Process Social Media generating B2B leads online MTD Sales Training prospecting using LinkedIn sean mcpheat social media the internet

Want to Increase Sales? Just Answer Your Phone!

Increase Sales

Continued calls to increase sales resonate from social media to one on one conversations. One would think if they placed a paid advertisement for sales prospecting, they would answer their phones. Local small businesses continue to clamor for more sales.

Sales Process in a New Sales Leadership Model

Increase Sales

He or she must find salespeople who understand marketing in today’s marketplace and can utilize the variety of social media and technology platforms to prospect. Given over 97% of all businesses within the US are under 20 employees, many lack a simple sales process.

Selling is Social, Duh!

Increase Sales

With all the buzz around social media and how the 21st century business marketplace has dramatically, there appears to be this very obvious disconnect: Selling is social. So if people buy from people how can it become any more social than that?

Half of sales reps view prospects’ Facebook profiles before meetings


Most of us know by now that social media posts aren’t private. Advertisers, your colleagues, and even the CIA might be watching what you post. The research reveals that sales professionals are increasingly turning to social media channels to help them build a picture of potential clients. These findings prove how intrinsic social media has become to both our personal and professional lives.

How Your Marketing Turns on Sales Objections – Part 05

Increase Sales

If we remember marketing extends beyond paid advertisements and the importance of word of mouth marketing, then our actions or our company’s actions specific to delivery can generate sales objections.

Insights on Outbound Conference in Atlanta


Laura Madison – Laura explained: “As a conversion & social selling specialist, I have educated thousands of dealerships, and salespeople on how to get REAL results converting business from the telephone, internet, and social media to the showroom. Over the past six years, I have developed a fierce social media presence rooted in generating sales, and have created an online instructional course on the topic of social selling.

PowerViews with Jamie Turner: Mobile Marketing Leads the Way


He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. There are also real measureable ways to track social growth and trends now.

Why Many Marketing Plans Fail Before They Start

Increase Sales

3 – Confusion Between Marketing, Advertising and Social Media. Advertising and social media are marketing channels. Unfortunately, many small business owners believe advertising usually paid and marketing are the same thing and they are not.