5 Social Media Pitfalls Non-Profits Should Avoid

Vertical Response

To help guide you through the ever-changing platform of social media, we’ve put together this list of pitfalls for non-profits to avoid. Social media pages that aren’t updated frequently allows followers to forget. In social media, shares are truly gold.”.

9 Social Media Hacks Every Small Business Can Benefit From

Vertical Response

Are you currently using social media sites to enhance your business’s online strategy? If you want to increase sales, brand awareness , and website traffic, you’ll have to up your social marketing game by going a bit further. Social media is propelled by images.

Trending Sources

The Economic Collision of Customer Service and Social Media

Increase Sales

The customer has evolved from being King or Queen to being an Internet socially connected King or Queen. Today, social media has expanded communication and has created a very loud and significant economic collision with customer service.

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“Post and Run,” Content Marketing and Social Media

Increase Sales

In social media, content marketing is becoming quite common place. Your misguided goal is to use content marketing within social media to promote yourself or your company. Social media provides an electronic means of effective communication.

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Keys to Creating Memorable Social Media Promotions

Vertical Response

How about a crazy successful social media promotion. The digital advertising agency James and Matthew and Company was hired by E&A Credit Union to create a digital promotion to increase home loans. Start small with advertising.

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Power Opinions - Experts Select Top Three Social Media Tools


We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once).

6 Social Media Musts Your B2B Company Can’t Ignore in 2017

Software Business Blog

Social media is already popular, but it’s still constantly evolving. As a matter of fact, the number of social media users in January 2017 grew by 21% compared with 2016. That tremendous YoY growth tells us that social media isn’t going away anytime soon( Yay! ).

A Fundamental Guide to Email and Social Media Marketing for Non-Profits

Vertical Response

Fortunately, email and social media marketing are great ways to spread the word about your organization. “Email and social media marketing is easy and inexpensive,” says Jill Bastian, our Community Education and Training manager. Social media marketing is free.

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The Weaponization Of Social Media

Partners in Excellence

I just read Chris Brogan’s piece, The Bare Truth About Social Media , a phrase leaped out at me==how we are “weaponizing” social media. It seems we are at war and social media tools are becoming weapons of mass distraction.

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Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention.

5 Tips to Inject Humor into Your Social Media Mix

Vertical Response

These are some of the reactions you might see on your social media networks when injecting humor into your tweets, posts and/or photos. You can even win awards for causing a chuckle or two on social. LOL, ROFL, HAHA.

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How Timing Is Everything in Social Media Marketing

Increase Sales

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. However for many small business owners they do not have the time to conduct the research necessary to maximize their social media marketing actions.

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Using Social Media to “Prep” Customers for a Sale

The Pipeline

Social media websites are a great sales and marketing tool, there’s no denying it. I would venture to say that most companies have a presence on at least one social media site, and if they don’t, they should! The same goes for the social media world.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)


Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible.

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Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well

Vertical Response

Social media marketing may seem challenging for any business, even non-profits. But MDG Advertising has created a super informative infographic citing just how stellar non-profits are doing on social media, as it’s become an integral part of fundraising.

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Is social media the friend or foe of a marketer?


“What Social Media does now, with brutal efficiency, is expose weak offerings, poorly developed programs, manipulative lead gen practices and BS laden marketing campaigns.” The post Is social media the friend or foe of a marketer?

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Social Media for Real Estate ? Sociable! Slides | Social Media.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Social Media for Real Estate – Sociable! and use social media to drive business as a Realtor. Buy Guerrilla Social Media Marketing!

The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B


Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers.

Behind the scenes at VerticalResponse: Key takeaways from our social media webinar

Vertical Response

Editor’s note: Here at VerticalResponse, we’re pulling back the curtain with a behind-the-scenes look at our webinar program with a retrospective from our Social Media Manager, Ria Boyce. In case you missed her expertise and tips on using social media for your business, here are a few of her key insights. A few weeks ago I hosted a webinar for Deluxe called “How to grow your business with social media in 2017.” Social Media

How Paid Social Media is Being Used by Marketers

Vertical Response

Understanding how other marketers use paid social media (ads on Facebook, Twitter, YouTube, etc.) is important for anyone trying to compete in the social media marketing world. But don’t rush out just yet to start buying social media ads until you’re fully prepared.

Ad Sales Blog: Social media snakes and ladders

Ad Sales Blog

Social media snakes and ladders. This is a fun graphic but also shows a serious side by ranking the social media players playing in the social media space.    Posted at 09:00 AM in Social networks | Permalink. Media forecasts.

How This Unknown Factor in Social Media Affects the B2B Sales Cycle

Increase Sales

Social media is a marketing strategy and tactic that has become embedded within many business to business (B2B) sales cycle. If traditional advertising is employed, the date of the advertisement serves as the potential first contact date.

Blog Carnival: Calculating the ROI of Social Media - Think.

The 1to1 Media Blog

Advertise. Social Media. Gartner & 1to1 Media CRM Excellence Awards. Social Media. The Social Customer Manifesto. Topic: Blog Carnival: Calculating the ROI of Social Media. Blog Carnival: Calculating the ROI of Social Media. In business, we dont use social media for the sake of being social; we leverage social media to grow our business. The "Social" Tornado. Social Media.

10 Steps Toward Effective Social Media Marketing - Think customers.

The 1to1 Media Blog

Advertise. Social Media. Gartner & 1to1 Media CRM Excellence Awards. Social Media. The Social Customer Manifesto. Topic: 10 Steps Toward Effective Social Media Marketing. 10 Steps Toward Effective Social Media Marketing. Using social media is the hot trend in marketing. Thus, although email might be older than social media channels, its definitely not to be forgotten. Social Media.

5 Facebook No-Nos That Turn off Your Customers

Vertical Response

There was a time when businesses had two choices for advertising: a daily newspaper or a local television station. Scott Hancock , a social media manager at Marketing Plus , says small businesses these days must have digital prowess, especially when it comes to social media.

How to Effectively Use Facebook Ads + Email

Vertical Response

On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion.

Five Questions For Social Media Success - Think customers: The.

The 1to1 Media Blog

Advertise. Social Media. Gartner & 1to1 Media CRM Excellence Awards. Social Media. The Social Customer Manifesto. Topic: Five Questions For Social Media Success. Five Questions For Social Media Success. In a recent study, Temkin Group and Peppers & Rogers Group examined the social media activities within companies. A lot of companies are expecting many good things from social media.

Book Review: Social Boom: How to Master Business Social Media

Sales and Management Blog

Jeffrey Gitomer’s newest book, Social Boom: How to Master Business Social Media (Pearson Education as FT Press: 2011), comes at a time when the debate about the value and uses of social media for salespeople is reaching a crescendo. So far 2011 has been as much or more about debating the value of social media as it has been about using social media. Alright, so the premise of the book is that you must participate in social media.

3 Questions to Ask Before You Create a Facebook Ad

Vertical Response

Advertising is part of our everyday life. Facebook started supporting advertising soon after it launched in February, 2004. There are several advertising options you can choose from when creating an ad on the Facebook platform.

How to guarantee victory in your advertising campaign…


That means with each message, don’t just rely on one media form. Then deliver it during a webinar and make posts about it on social media. Today people head to the polls in the U.S.A. to decide who will be our next president. Over the past few days, candidates have displayed a mannerism that the most successful entrepreneurs use to chart their course to business victory. It’s something you’ll need if you intend to unseat your competition.

6 Reasons Why Online B2B Advertising Is Important

Sales and Marketing

Teaser: We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take. When you exploring our digital roots, it becomes apparent why digitial marketers and social media managers are so important.

Is Automation Killing the "Social" in Social Media? - Think customers.

The 1to1 Media Blog

Advertise. Social Media. Gartner & 1to1 Media CRM Excellence Awards. Social Media. The Social Customer Manifesto. Topic: Is Automation Killing the "Social" in Social Media? Is Automation Killing the "Social" in Social Media? But automation doesnt have to defeat the very purpose of social media. It is perfectly acceptable to automate some of your social activities. The "Social" Tornado.

Instagram Releases New Visual Storytelling Ad Format

Vertical Response

Instagram’s latest advertising option, carousel ads, allows businesses to resonate with others through the power of visual storytelling. Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal.”

Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]

Vertical Response

In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Jason Miller , Sr.

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A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

“The insights on a boosted post tell me what activity was generated around the money that I spent, which is really important,” says Derek Overbey, VerticalResponse Senior Social Media Manager.

Old School Marketing Beliefs Are a Barrier to Business Growth

Increase Sales

His opinion of social media platforms was not high and he did not even have a LinkedIn profile. What these individuals fail to realize is that social media even though a different channel is old school marketing with just a different twist.

Hello Ello: What You Need to Know About This New Social Networking Site

Vertical Response

In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Some feel inundated with advertising. Is a new social networking site the solution to the seemingly-growing list of Facebook concerns?

Facebook Boosted Posts: 3 Ways to Target Your Audience

Vertical Response

The targeting option is very similar to Facebook’s traditional banner and news feed advertising. We also use the targeting option when we’re writing about very specific subjects outside of our own direct services (email marketing) such as SEO, social media and advertising.

Are You Making This Professional Practice Advertising Mistake?


It surfaced in January when the impending 2014 Winter Olympics and the “selfie” trend of taking a photo of yourself, inspired a new social media trend. In professional advertising, ethics guidelines talk a lot about truth and trust in advertising. Selfie Olympics.

Driving Customer Advocacy in a Social World: Reflections from #SocialShakeUp

Brian Vellmure

In a seeming twist of irony, I had flown to congregate with hundreds of digital leaders who regularly trumpet the benefits of social media. Wouldn’t social media have been a better channel, err… platform to talk about social media?