The Big CRM Question: Why Aren’t Your Sales Reps Using the Software?
Sales and Marketing Management
APRIL 26, 2018
The software allows companies to organize their customer data in one place. It’s for this reason that software specialized in lead management is more beneficial to salespeople than standard CRM tools. Choosing a lead management software does not necessarily mean you can’t also implement CRM. If the priority is to increase sales and equip your team with a tool to achieve that goal, however, using lead management software should be the first step.