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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

FEBRUARY 8, 2018

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Software: 28%. Marketing and Advertising: 25%. What is the average email open rate for computer software companies? The overall average open rate across all industries is 32%.

Industry 138
Industry Real Estate Outsourcing Services Biotechnology 138
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How to Adapt to the New Sales Environment: A 2-Step Approach to Navigating COVID-19

Sales Hacker

MARCH 31, 2020

Just like in any crisis, some industries will be devastated by the impact of the pandemic, but the companies that are less affected — such as the B2B software industry — have a responsibility to keep the economy flowing. Even the B2B software industry has been seeing a massive hit regarding trade shows and industry events.

Trade Show 97
Trade Show Tourism Face-to-face Top of Funnel 97
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