Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention.

6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users.

6 Types of Mobile Advertising (When and How to Use Them)

Connext Digital

The prominence of mobile devices has also made mobile advertising an excellent channel to market your business. Mobile advertising easily puts your message in front of your audience at the right time—and more often than not, it’s on social media. Banner Advertisement.

Why CMOs Need to Resist the Onslaught of the Trivial

Sales Benchmark Index

Your job description probably reads something like “generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, communications, advertising and public relations.”

Study Reveals Why B2B Salespeople Lose Deals

HeavyHitter Sales

They’ll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. Harvard Business Review is arguably the most prestigious publication for business leaders and management thinkers.

Study 152

Here’s Why Your Mobile Ads Aren’t Converting

Connext Digital

With the everyday noise online and advertisers fighting for peoples’ attention, mobile display ads now need to use creative tactics and novel methods to reach their campaign goals. Analyze past trends and study existing campaign data to identify the best ballpark figure you should bid.

Why It’s Time for Marketing to Bring Some Substance to the Table

A Sales Guy

Marketing, start thinking like this: Create videos that shed light on a major external factor such as; a Senate bill, government mandate, new study or economic indicator and how that information could effect their business and the industry as a whole. Do a study or survey regularly to get the pulse of the industry or it’s clients and publish the results on your website. Marketing needs to change. It’s time for marketing to bring some substance to the table.

eBook 67

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Difficulty tracking digital marketing/advertising efforts. CASE STUDY] Data-Agnostic? Pain point #3: Difficulty tracking digital marketing/advertising efforts. Three areas continued to see a high average of new spend in both 2016 and 2017: Digital advertising solutions.

Trends 216

Using Referrals and Affiliate Links in Online Business

The Pipeline

In the past, word of mouth was always considered the best form of advertising for business. Another way that companies have been able to generate revenue from word of mouth type advertising is through referral and affiliate programs. The Pipeline Guest Post - Megan Totka.

The Domination of Mobile Ads: Statistics and Trends

Connext Digital

Many studies are seeing this trend, too. This makes mobile advertising a good revenue-generating channel for businesses. It goes without saying that advertising on these networks can put your brand, products, or services in front of billions of people. More Advantages of Mobile Advertising. Mobile advertising is unlike any other marketing strategy when it comes to geo-targeting and data-matching capabilities.

How Facebook Ads Can Boost Your Sales

Smooth Sale

As a business owner, you probably know how much boost Facebook advertisements can give your brand. The common mistake advertisers make that diminishes the effectiveness of the advertisement strategy, is hastily putting together a simple ad.

2 Ways for Sales Operations to Improve the Sales Funnel

Sales Benchmark Index

In a study released by eMarketer, “US online ad spending will post growth well above 20% this year to reach nearly $40 billion.” But when it comes to online advertising effectiveness, there are specific measures to track against sales performance. I know online advertising and sales.

Funnel 305

How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

According to the study, almost 40 percent of customers try a business for the first time because of direct mail advertising. As a matter of fact, numerous reports prove that it still generates leads and drives conversions better than digital advertising.

We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals.

Openview

A new study from Process Street in partnership with sales email tool PersistIQ reveals the inside sales outreach of the world’s 281 top SaaS companies, and how they respond when a high-ticket lead (in this case, we used Vodafone) signs up for a free trial or demo.

5 Key Psychological Biases That You Can Leverage to Drive Sales

InsightSquared

The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results. In countless studies , scientists have found that images are easier to remember.

A New Tool to Drive B2B Leads from LinkedIn

Sales Benchmark Index

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Case Study. You can view the full case study here.).

Why Remote Workers Are Prone to Hacks

Sales and Marketing Management

If a recent study from OpenVPN is anything to go by, about 36% of all organizations that are using remote workers today have suffered security breaches, one way or the other.

Remedy 176

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Get the study: Why Didn’t They Buy? We’ve all seen advertisements show up on our Facebook feed for a product we recently viewed, with updated ads offering 20% off, a special checklist, or a free trial. Use video for your re-marketing advertisements.

Charles Atlas Knew How to Sell

Grant Cardone

If you know the name, Charles Atlas was iconic because of his famous advertisements that brought in millions of dollars back in the 1930’s and 1940’s selling fitness routines. I didn’t study what the wealthy were saying, I studied what they did to create their wealth and keep it.

How To 125

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

So start with a simple case study and testimonial from one of your lookalike customers, highlighting why your product created value for them and be specific about the characteristics that make them similar to your target buyer: Publish a case study on your website.

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. This includes: Downloads of whitepapers, case studies, tech publications.

Data 316

The Economic Collision of Customer Service and Social Media

Increase Sales

This past week I reached out to a local small business through a website that advertised handyman services. Additionally this study revealed that four out of 10 messages required an immediate response from the business.

Does Remote Working Really Work?

Sales and Marketing Management

However, there are many real-life examples and studies that prove that remote working is a feasible option. Rilind Elezaj is an experienced digital marketing specialist with a demonstrated history of working in the marketing and advertising industry

Salary 187

Appointment Setting Companies

OutboundView

We’ve also linked to case studies for each of the appointment setting companies as well! Case Studies: [link]. Case Studies: [link]. Case Studies: [link]. Case Studies: [link]. Case Studies: [link]. Case Studies: [link]. Case Studies: [link].

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Get the study: Why Didn’t They Buy? We’ve all seen advertisements show up on our Facebook feed for a product we recently viewed, with updated ads offering 20% off, a special checklist, or a free trial. Use video for your re-marketing advertisements.

A Guide to Choosing the Best Digital Channel for Your Business [Infographic]

Connext Digital

Display Advertising. Display advertising is the process of creating and publishing ads through various online channels such as third-party websites, search engines, or social networks to increase brand awareness and generate traffic. Mobile In-App Advertising. In-app advertising or “appvertising” is one of the fastest-growing forms of mobile advertising, as smartphone users spend almost 90% of their total time on any media, on mobile apps.

How to Increase Sales Remember Local Marketing Is Vocal Marketing

Increase Sales

Years ago, the first how to increase sales marketing action a small business took was to take out a paid local advertisement in the Yellow Pages because local customers used their fingers to walk through those hundreds of yellow pages.

Link Sales Training to Your Organization’s Strategic Goals

Allego

firms spend over $900 billion annually on their sales forces – three times more than they spend on all media advertising. In one 20-year study of companies worldwide, various executives at each firm were asked to list their five most critical strategic objectives.

Mobile Marketing Tips for Small Business

Sales and Marketing Management

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. Studies show that up to 78 percent of mobile searches result in conversions. One way to boost your visibility and drive qualified leads to your mobile site is through paid advertising, such as Google AdWords or social media marketing. So, if you haven’t invested in mobile advertising already, then it may be high time to do so.

10-Point Inspection for Top Sales Performance

Sales Benchmark Index

That’s 3 times the amount invested in advertising! Most companies have regular meetings to review detailed analytics on how the advertising program is working. Studies show that these managers are significantly more likely to pull the trigger. January is over.

7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Testimonial and case study videos highlight the successes of your best customers. Video advertising doesn’t have to require a big budget production.

B2B Prospecting Data Just Keeps Getting Better

Pointclear

My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. Bernice and I are always open to ideas for future studies.

Data 244

How to Prepare for a Winning Product Launch

Pipeliner

Research and study the competition in your market carefully. Advertise the Benefits. A lot of entrepreneurs and businesspeople like to advertise the features of their products, but this is a mistake. Most entrepreneurs fail at product launches.

Why You Need Social Influencers

Sales and Marketing Management

In fact, a Social Media Examiner study reports that 19 percent of B2B marketers engage on Twitter, 30 percent favor Facebook, and a whopping 41 percent show LinkedIn love. Author: Jeff Epstein Social media influencers may be this year’s biggest marketing disruptors.

How to Turn Cold Leads into Warm Leads

Mr. Inside Sales

How many messages and over what period of time is variable, and I’ve seen some studies recommend as many as six phone calls and five emails over a month’s time. If you are not in charge of the advertising, please forward this to the person who is).

Leads 172

Demand Generation Advice for the CEO

Sales Benchmark Index

These are PR firms, social media consultants, advertising agencies-you name it. They want to buy online advertisements. How many of each of these do you need: blog posts, webinars, ebooks, white papers, case studies, infographics, etc?

6 Reasons Why Blogs Produce More Leads

Sales Benchmark Index

They own a DVR to skip television advertising, often ignore print advertising, and now have become so adept at online "surfing" that they can take in online information while ignoring banners or buttons (making them irrelevant).

Leads 317

3 Ways Sales Can Help the Marketing Team (and Help Themselves)

DiscoverOrg Sales

They depend on your sales intelligence, along with the intel from your customer support team, to shape the buyer personas that they’re talking to with their messaging, advertising and sales collateral. What's wrong with salespeople (& how to fix it) Get the complete study.

How to Avoid the Spam Folder [8 Things Which Will Not Land You in Spam]

LeadFuze

Email marketing stands out from the crowd of advertisement methods due to its very nature. Studies have predicted that the number of email users will grow to up to 4.3

Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

According to a study by Bank of America , robots are likely to be performing 45 percent of manufacturing tasks by 2025. According to the CSO Insights “2016 Sales Performance Optimization Study,” only one in two companies say sales and marketing have a formal definition of a qualified lead.

B2B 302