A New Tool to Drive B2B Leads from LinkedIn

Sales Benchmark Index

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Now there is a new tool to satisfy this need. Case Study. You can view the full case study here.).

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg Sales

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Study up: The Power of Sales Intelligence: 7 Ways to Fuel Faster Growth. STUDY] See how to get truly predictive results from Fit + Opportunity + Intent data.

2 Ways for Sales Operations to Improve the Sales Funnel

Sales Benchmark Index

In a study released by eMarketer, “US online ad spending will post growth well above 20% this year to reach nearly $40 billion.” But when it comes to online advertising effectiveness, there are specific measures to track against sales performance. I know online advertising and sales.

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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. According to the study, almost 40 percent of customers try a business for the first time because of direct mail advertising.

We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals.


A new study from Process Street in partnership with sales email tool PersistIQ reveals the inside sales outreach of the world’s 281 top SaaS companies, and how they respond when a high-ticket lead (in this case, we used Vodafone) signs up for a free trial or demo.

The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg Sales

But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. Specific technology in place that your tool complements or replaces.

Why Businesses Need to Take AMP Seriously

Sales and Marketing Management

Multiple market studies have proved that AMPs rank higher on mobile than any other web pages. That is why businesses such as Ztorie have gone a step further and started offering a tool which helps businesses create stories for their portfolios. .

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A Guide to Choosing the Best Digital Channel for Your Business [Infographic]

Connext Digital

With several digital marketing channels available, you need to choose the tools worth focusing on to get you a step closer to your goals. Display Advertising. Display advertising is the process of creating and publishing ads through various online channels such as third-party websites, search engines, or social networks to increase brand awareness and generate traffic. Mobile In-App Advertising.

How to Avoid the Spam Folder [8 Things Which Will Not Land You in Spam]


Email marketing stands out from the crowd of advertisement methods due to its very nature. Studies have predicted that the number of email users will grow to up to 4.3

How to Increase Sales Remember Local Marketing Is Vocal Marketing

Increase Sales

Years ago, the first how to increase sales marketing action a small business took was to take out a paid local advertisement in the Yellow Pages because local customers used their fingers to walk through those hundreds of yellow pages.

3 Steps to Produce Content to Feed Lead Generation

Sales Benchmark Index

Equip them with tools to succeed. This article provides the insight and access to tools to make a successful transition. I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing.

Mobile Marketing Tips for Small Business

Sales and Marketing Management

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. Studies show that up to 78 percent of mobile searches result in conversions. One way to boost your visibility and drive qualified leads to your mobile site is through paid advertising, such as Google AdWords or social media marketing. So, if you haven’t invested in mobile advertising already, then it may be high time to do so.

How To Succeed In Upstream Marketing

Sales and Marketing Management

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. Studies however show that over a third of eCommerce businesses hire third party suppliers to handle logistics for them.

Demand Generation Advice for the CEO

Sales Benchmark Index

These are PR firms, social media consultants, advertising agencies-you name it. They want to buy online advertisements. How many of each of these do you need: blog posts, webinars, ebooks, white papers, case studies, infographics, etc?

Forget the Shiny Toys and Wondrous Bobbles

No More Cold Calling

Android and iPhone users age 18 and over spend 30 hours and 15 minutes using apps each month—a full half-day more than in 2011—according to a 2014 Nielsen study. The problem is, we are not productive with the tools we already have. We forget that technology is only a tool.

Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

According to a study by Bank of America , robots are likely to be performing 45 percent of manufacturing tasks by 2025. According to the CSO Insights “2016 Sales Performance Optimization Study,” only one in two companies say sales and marketing have a formal definition of a qualified lead.

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3 Ways Sales Can Help the Marketing Team (and Help Themselves)

DiscoverOrg Sales

Any hot tips or industry scoops gleaned from sales intelligence tools such as DiscoverOrg can also enable your marketing team to help you close more sales. What's wrong with salespeople (& how to fix it) Get the complete study.

6 Ways to Humanize Your Marketing Efforts


In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Whether it’s a blog post, paid advertisement, email, or landing page, your copy must read like it was written by a real person rather than churned out by an anonymous machine.

The Ultimate List of Marketing Podcasts


According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. The Ultimate List of B2B Marketing Tools.

6 steps to effective email marketing for mortgage lenders


In a recent study conducted by Ellie Mae on communication preferences in the mortgage industry, the number of borrowers who find email intrusive has grown over the last 5-10 years. While email is one of the most important tools a loan officer has, not every loan officer is using it safely. Mortgage marketing compliance via email essentially comes down to truth in advertising: Don’t use language that could be considered misleading.

The Modern Recruiter’s Guide to Candidate Sourcing


Job boards sourcing: Online job boards have become the go-to tool for job seekers. However, job boards are as much a tool for recruiters as they are for candidates. In fact, studies show passive candidates are 120% more likely to make a positive impact on your business ( source ).

Top 10 Skills to Become a Rockstar in Digital Marketing

Connext Digital

Today, data analytics tools are widely available, giving marketers the information they need to understand customers and target them with the right messages. Bear in mind that any form of consumer data is useless if you don’t know how to analyze it to study your customers and create marketing strategies to grow your business. To be able to create a dynamic email marketing campaign, you must know and understand the right tools, metrics, and strategies.

10-Point Inspection for Top Sales Performance

Sales Benchmark Index

To make your assessment easy, SBI has created a 10-point Compensation Inspection tool. This simple, free, downloadable tool reveals the vital signs of your plan. That’s 3 times the amount invested in advertising! Download the 10-Point Compensation Inspection tool.

3 Lessons on How to Growth-Hack Like a Pro

Sales and Marketing Management

Case study : Airbnb: For companies that already have a viable product or service, growth hacking can help drive awareness. However, because Airbnb’s listings, which featured quality pictures and detailed descriptions, generally were better than traditional Craigslist ads, Airbnb drove more traffic to its application – at virtually no advertising cost. Case study : Slack: Two weeks prior to launch, Slack co-founder Stewart Butterfield sent a memo to his development team.

How to Improve Your Sales Support Model through Tech Solutions


Otherwise read case studies and white papers, which many tech companies are more than willing to provide. Here are just a few examples of tech tools you can use: Social selling — Early stage companies with few resources might find social selling valuable exercise.

4 Reasons to Hire a Social Media Manager


According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). With a winning strategy in place, social media can be a valuable tool for lead generation.

The Beginner’s Guide to YouTube for B2B Marketing


Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Explore YouTube advertising.

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How to stop losing customers in your sales funnel to your competitors


You can’t afford to keep losing customers in your sales funnel after investing time, money, and other resources on inbound marketing and paid advertising to generate customers. A recent study shows that 40% of an e-commerce store’s revenue is created by 8% of its customers.

Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

And in fact, a study by Forbes & Brainshark notes that 72% of companies that surpassed revenue targets by 25+% “have a defined sales enablement function.”. Focusing on building awareness with this audience is critical, and this awareness activity should happen on an individual rep basis, leveraging sales intelligence tools like DiscoverOrg , as well as social selling tactics.

3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Can you create custom advertisements or more personalized services? Booking.com used A/B testing on its employees to develop many of its tools and processes over an eight-year period. Because of this study, the company scheduled more group breaks and team activities. Author: Judi Hand Contact center employees have one aim: using the information at their disposal to solve a customer’s problem.

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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Can you create custom advertisements or more personalized services? Booking.com used A/B testing on its employees to develop many of its tools and processes over an eight-year period. Because of this study, the company scheduled more group breaks and team activities. Author: Judi Hand Contact center employees have one aim: using the information at their disposal to solve a customer’s problem.

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How Data is Democratizing Growth and Driving Disruption

DiscoverOrg Sales

Not long ago, large enterprises—with deeply entrenched incumbent business relationships, rolodexes, and enormous advertising budgets—wined, dined, and golfed with their customers more than any small business could ever afford or imagine. This is according to findings from a survey conducted by DiscoverOrg and Smart Selling Tools , which revealed that nearly half of all companies surveyed wrestle with bad data or lack of data.

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Percentage of B2B Buyers Ranking Salespeople as Excellent, Good, Average, or Poor

HeavyHitter Sales

Overall, study participants rated 12% excellent, 23% good, 38% average, and 27% poor as shown below.   DOWNLOAD THE B2B BUYER PERSONA RESEARCH STUDY. This Steve W. Martin Sales Research Originally appeared in the Harvard Business Review.

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The Recruiter’s Guide to Web Analytics


Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Paid advertising.

Influencer Marketing 101: The Beginner’s Guide


According to a recent study, 80% of B2B marketers already employing influencer marketing, report that influencers have had the greatest impact on improving content marketing campaigns ( source ). Our B2B database is the tool you need to scale your business and improve your marketing efforts.

35+ Marketing Jokes to Brighten Your Day


Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ).

Make Buying Easier!

Partners in Excellence

We have endless amounts of data sheets, cases studies, presentations, and information about our products. They leverage SEO, online advertising, drip campaigns and any number of techniques to make it easier for prospects and customers to find information about our products and services.

14 Pro Tips for Running a Successful Business

Hubspot Sales

Advertise in some way, shape, or form. You need to research, study, and learn. Identify and use those tools that can help you optimize your business. Thanks to the ever-decreasing cost of technology, even small businesses have all the tools they need at their fingertips.

6 Ways to Re-Engage Inactive Email Subscribers


But, studies show that on average, an inactive subscriber is worth 32% of an active subscriber ( source ). In fact, studies show the open rate for emails with a personalized message is 17.6%, compared to 11.4% Advertise a specific prize within your email and subject line.

Marketing to the Multitasking Archetypes of Carl Jung

Increase Sales

According to a report on cross-screen engagement released by Microsoft Advertising, Flamingo Research and Ipsos, there appear now to be four common multi-screen pathways to potential customers or consumers.