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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Currently, a worrying 45% of small businesses shun any form of online advertising, according to recent studies. However, embarking on digital advertising initiatives such as content marketing and social media promotions can substantially enhance visibility, cultivates customer fidelity, and escalate profits for local businesses.

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Lead generation and nurturing best practices for SMBs

Act!

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. They have a need and are interested in exploring different service providers to solve their problems.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. According to a study by Bank of America , robots are likely to be performing 45 percent of manufacturing tasks by 2025. They’ve also researched what our competitors have to offer.

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How to Build a Sales Process: The Complete Guide

Nutshell

Effective training and onboarding A clearly defined process simplifies the training and onboarding of new sales team members. on-site visit, webinar, phone call) What did the rep do to prepare for that presentation? But you can turn any amateur into an expert with the proper training.

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5 Benefits of Lead Management Software for Your Business

SugarCRM

Someone who signs up for a webinar to find out more about project management is a lead for a project management software vendor. That helps advertising networks show your ads to that person as they travel across the internet. Offer free webinars on topics of interest to your audience. It’s a lead of sorts. Email newsletters.

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How Timing Is Everything in Social Media Marketing

Increase Sales

When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Sales Training Coaching Tip: If you do not have the time, then hire someone who can determine the results of your social media marketing actions. of total reach.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

You’ll get to see strategy session meetings with real clients, in-house campaign build outs for training courses and live events, group huddle ups and team bonding sessions, wheel spin giveaways (where you can win free stuff) and much more.”. “If Featured Video: How Does Programmatic Advertising Work ?

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