Why Sales Leaders Hate Your Advertising Agency

Sales Benchmark Index

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth.

9 Frequently Asked Questions About Pay-Per-Click Advertising

Vertical Response

Pay-per-click advertising is a popular and economical way to generate more website traffic and reach a larger target audience online. What is pay-per-click advertising? In terms of cost, you only pay when the ad is clicked on, hence the name pay-per-click advertising.

Trending Sources

30 Web Tools in 30 Days 2013 Edition

Fill the Funnel

This marks the fourth year that I have done my 30 Tools in 30 Days campaign in September. It is back again this year with a new crop of web tools to help anyone involved in sales, marketing or growing a business. I do not charge advertising fees for inclusion or mention.

Tools 97

The Lie You’ve Been Told About Advertising


That was what one of our GKIC copywriters, Cindy Cyr, was told by her sales manager back when she sold advertising for a regional magazine. And that you should “Do image advertising” so that customers will recognize your company.

13 Easy-to-Use Tools for Creating Killer Visual Content

Vertical Response

To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools. Canva is an easy, free, (and pretty darn fun) image creation tool. The tool is free to use, or upgrade for more character options and effects.

Tools 62

Will Facebook Advertising Work For Me?

Ian Brodie

Rather than answering a question sent in by one person, I’m going to look at a questions that dozens upon dozens of people asked in my recent survey on what you would want in a Facebook Advertising course. The question in various forms was “ will Facebook Advertising work for me? Of course, the truth is that Facebook Advertising doesn’t work for everyone. The post Will Facebook Advertising Work For Me? More Clients TV facebook advertising

A New Tool to Drive B2B Leads from LinkedIn

Sales Benchmark Index

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Now there is a new tool to satisfy this need.

The Most Important Question You Should Ask When Advertising


Over the weekend advertisers spent between $1.65 You might remember when Pepsi dropped out of some major advertising for a few years while Coke stayed their course and continued spending. and $1.8 million for a 30-second commercial during the Oscars.

Power Opinions - Experts Select Top Three Social Media Tools


The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once). Anthony Iannarino (who listed blogs first on his list) stated that, “The best social media tool you will ever have isn’t a tool.

Power Of The Pixel

Fill the Funnel

When I mentioned Pixels, and advertising on Facebook to generate leads and sales they scoffed. Conversion Customer Acquisition Overview Internet Prospecting Marketing Sales Web Tools custom audience Facebook Pixel pixel

Funnel 108

Marketing Tools: Testing eCommerce Sites Globally

Software Business Blog

Targeting international customers often requires a website or an advertising campaign to determine the geo location of a visitor and to deliver specific content based on the user’s country, city or other criteria. But I’m not alone in finding this tool vital for my job.

Tools 30

The Power of Surprise as a Marketing Tool

Vertical Response

Well, here’s a good one for you: A recent article by Scott Redick in the Harvard Business Review suggests that the element of surprise is the most powerful marketing tool of all. In Redick’s opinion, surprise is is the most powerful marketing tool because: Surprise is addicting.

Tools 25

Facebook Hashtags Enhance Digital Advertising Opportunities

The 1to1 Media Blog

Yet, while hashtags enable users to engage in conversations and interact with the rest of the Facebook community, this tool also provides brands with an interesting new way to advertise and potentially generate positive social ROI.


Sign Of A Healthy Sales Team Is An Empty Conference Room

Fill the Funnel

Conference rooms and weekly sales meetings are relics of a time without the internet, webcams, smartphones and powerful web tools. The sales forecast and trends should all be captured and available for all to see via your CRM and accounting tools. Presentation Tools Web Tools

Nancy’s Sales App of the Week: @MyBuzzBoard

Smart Selling Tools

Get to know your sales tools in just 2 minutes a week. For instance, if you sell advertising, you might want a list of companies that have a website and advertise with a competitor. Until then…Sell Smarter, with smart selling tools.

The Unsung Causes Of Failure In Small Business


Based on the advertising, marketing and promotions of Dr. John Brinkley, it dissects the 21 principles drawn from Dr. Brinkley’s advertising. Advertising Copywriting Creativity Marketing online marketing professional practices advertising professional practices marketing Small Business Marketing Tips small business marketing tools I just finished re-reading Making Them Believe by Dan Kennedy and Chip Kessler.

Sign Of A Healthy Sales Team Is An Empty Conference Room

Fill the Funnel

Conference rooms and weekly sales meetings are relics of a time without the internet, webcams, smartphones and powerful web tools. The sales forecast and trends should all be captured and available for all to see via your CRM and accounting tools. With the emerging “big data” tools now available everyone should not only be able to know what happened in the past, but what is likely to happen in the future. Presentation Tools Web Tools

How to Pick Keywords That’re Kind of a Big Deal

Vertical Response

And, if you pick/use the best keywords and keyword tools (that are kind of a big deal), customers will come. All of this data can be found from the Google Adwords Keyword Tool amongst others. There are tools for that! Free Keyword Research Tools.

Kevin Bacon’s experiment that highlights what you lose when you fail to differentiate yourself.


Authority Brand Building Celebrity professional practices advertising professional practices marketing small business marketing tools celebrity branding Dan Kennedy GKIC kevin bacon nick nanton A few years ago, actor Kevin Bacon wanted to know what it would be like to not be famous.

The Best Business Advice From Our Marketer Of The Year Finalists And Winners…


Each year we hold a special competition that represents some of the best examples of how our members our using GKIC-style marketing to get results.

Small Business Sales Prospecting Just Got Much Easier

Fill the Funnel

Radius provides the first sales intelligence web tool exclusively focused on the SMB market, “ a huge market – 65% of the U.S. She decided to move to Seattle and start anew with her own franchise business of selling advertising services to small neighborhood businesses.

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

The tool can help you better track the overall performance of your page. Now, Facebook is rolling out its Audience Insights tool. It will be available under the “Ads Manager” tool. How do you use these tools?

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

API: Application Program Interface is a set of rules, protocols or tools for building software applications. CPA: Cost Per Action is a type of online advertising where the advertiser is charged based on a specific action.

By the numbers: online advertising - About Leads, BuyerZone's lead.

Buyer Zone's Lead Generation Blog

By the numbers: online advertising. the online advertising space will grow to $45B by 2020), but how actionable is that data? All it tells you is that online advertising is popular. So that got us thinking: how can we use the data we have internally to help paint a picture of what businesses are looking for when looking for online advertising help ? Tools and technology (21). BuyerZone.com. About Leads.

Discover 10 Customer-Getting, Sales-Boosting Tactics You Never New Existed


It will look like “mail order” advertising. direct response advertising Direct Response Marketing Entrepreneurship LinkedIn Small Business Marketing Ideas Small Business Marketing Strategies Small Business Marketing Tips small business marketing tools Dan Kennedy GKIC No B.S. There’s a certain mindset in direct response marketing folks. We are very results oriented.

Are You Treating This Important Sales Tool As Trivial?


Which is why, NOW through Midnight on June 17, 2013 GKIC is giving you the perfect template for this…a template that can explode your advertising and marketing results : Cash Copy Clinic with a GIGANTIC BONUS!!!

Search Spies: Increase your conversions immediately by using these two awesome tools for competitive research

Software Business Blog

There are many great tools out there that will do the “dirty work” of spying for you. Today, we’re going to analyze the capabilities of two of these tools and highlight how they can help you achieve your ultimate goal of staying ahead of the competition. Advertising Research.

Come On In, The Water’s Lovely! LinkedIn Is Not Just For Businesses It’s For Sales Professionals Too!

MTD Sales Training

Social media can be a powerful sales tool when you know how to get the best from it, especially when it comes to using LinkedIn. We have created a complimentary report for you which will help you to understand how to get the most out of LinkedIn as a business tool.

The Crucial Selling Skill That Nobody Talks About

Understanding the Sales Force

Earlier this week I received an unsolicited email from the founder of a company who introduced himself and asked me to try his new tool for speakers. Image Copyright 123RF Stock Photo.

Selling with Content: Advertising in an fragmented world is more work

Ad Sales Blog

Advertising in an fragmented world is more work. Listed below are links to weblogs that reference Advertising in an fragmented world is more work : Comments. Contnet Marketing Tools. Selling with Content. Marketing strategy for content that sells, not just informs.

What Should You Know About Keywords – The Long and Short of It

Vertical Response

By looking at the example, as an advertiser, you’re able to deduce a lot more of the searcher’s intent, which is why targeting these “long tail keywords” is important and can be a cost effective method to advertise your product or services.

ROI 16

How Cookies & Website Tracking Tags Can Help Grow Your Biz

Vertical Response

These cookies store information about previous web pages visited, products or services viewed, and any advertisements viewed or clicked on from your computer. Some might find this a bit creepy, but in the online world, it provides advertisers with a unique ability to tailor relevant messages to visitors, which helps to drive more conversions and sales. Tags also properly attribute advertising programs and increase advertising effectiveness. Tools to help.

Creating Prosperity Regardless of the Economy


Instead of doing it alone, if you want serious support and the tools to make your income jump to the next level, consider joining my Peak Performers Implementation coaching program. Everyone in our world thinks about money.

3 Ways To Get You New Clients Fast!


When I open my Facebook my feed is filled with posts about the top ways to gain more business through webinars, email, and Facebook ads (among other pay per click advertising). There are plenty of industry tools including LinkedIn and local economic development directories.

Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords

Vertical Response

Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? That dough down the drain could be put to good use, especially for a small business. So what’s the secret to eliminating this wasted spend?

Five Ways To Harness The Power Of This “Must Have” Marketing Tool…


Newsletters are one of the most powerful tools you can use…. Today, I’m going to show you how to use your newsletter content to rank higher in Google, get free advertising and do something that Dan Kennedy preaches about and says every business owner needs. Get Free Advertising. In fact, Dan Kennedy has said that 50% to 70% of his private clients have grown out of his newsletter base. But there are many additional powerful uses for your newsletters too.

Want to Increase Sales? Just Answer Your Phone!

Increase Sales

One would think if they placed a paid advertisement for sales prospecting, they would answer their phones. Technology in this case is a sales prospecting tool and only a tool. How SMBs use that tool is up to them. Local small businesses continue to clamor for more sales.

Amazon Mechanical Turk: What It Is, Who It’s For, How It’s Used

Fill the Funnel

Look at an advertisement and determine what the core message is. 30 in 30 - 2013 Web Tools amazon mechanical outsourcing turks Amazon Mechanical Turk is one of the most radical inventions in online outsourcing. It allows you to outsource tasks to other human beings for pennies.

How to Get People to Open and Act on Your Emails

No More Cold Calling

In advertising jargon, “manufacturer’s copy” refers to the kind of self-referential copy that clients write for themselves. I work for LinkFarm and we are an online advertising network with a Managed Services consultancy specializing in link building.

ACT 51

The Most Powerful Marketing Force Available. Are You Using It?


Feature yourself in your advertising, videos and webinars. It’s worth noting that, these days, the lines between “PR” (public relations) and paid, commercial advertising as a means of creating celebrity status are very blurred. Whether you make yourself into a celebrity or you find celebrity endorsers to create a connection between your product and service and showcase this connection, celebrity is undeniably one of the most powerful tools you can have in your marketing toolbox.