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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Microsoft Advertising Partner Summit. You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity.

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Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

This guide equips you with the knowledge and tools to sell this powerful service and help your clients thrive. Why Influencer Marketing Works for Local Businesses Authenticity and Trust: Consumers trust recommendations from real people more than traditional advertising.

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5 Successful Lead Generation Strategies

Zoominfo

Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

Digital platforms and CRM tools enable seamless customer interactions and data sharing across departments, enhancing the overall customer experience. Establishing shared feedback channels, such as internal communication tools or databases, is crucial. Marketing may focus on content creation, advertising, and generating interest.

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A Corporate Guide to Pride — How Companies Get it Right (and Wrong)

Zoominfo

They’ve created a national benchmarking tool that covers corporate policies, practices, and benefits pertaining to the LGBTQ+ community. Do: Be inclusive and authentic in your advertising efforts. Be careful not to leverage LGBTQ+ people in your advertising campaigns in a way that tokenizes or stereotypes these communities.

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7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

Host webinars and online workshops. Package that information to create an online workshop or webinar and share the information digitally to begin building a relationship with new leads. When a participant registers for a webinar or online workshop, they are sharing valuable information.

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7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

Host webinars and online workshops. Package that information to create an online workshop or webinar and share the information digitally to begin building a relationship with new leads. When a participant registers for a webinar or online workshop, they are sharing valuable information.