K-Mart’s advertising vs marketing

Leading Results Rambings

K-Mart has done it yet again with an awesome commercial that makes me like the company, just a bit more. Maybe not a politically correct commercial, but funny, and I really like it- and I wish more commercials were as funny and compelling as this one.

The Truth Behind Failed Sales Training Coaching

Increase Sales

The truth behind failed sales training coaching is the curriculum, the process, the methodology call it what you will has been designed for the 1.8% Most, probably 95% of all sales training coaching has been developed to work with these three presumptions: Strategic plan exists.

Why Small Business Sales Training Misses the Mark

Increase Sales

Some of the more forward thinking business leaders continually seek small business sales training to improve their business results. Also, marketing is not just paid advertising, glossy brochures or “fancy dancy” websites.

The Anvil or Ladder Approach to Sales Training

Increase Sales

The majority of sales training can either be categorized as one of two approaches: Anvil. When sales training is examined, much of it is more anvil in construction than ladder. Yesterday I received a survey from a national training association seeking my input on sales training certification. There was not any reference at all to marketing either inbound ( social media ) or outbound ( business to business networking , paid advertising, etc.).

Are Sales Leaders More Receptive to Training Than Salespeople?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan When a room full of sales leaders arrive for two days of intensive training, there are many things that can and do happen.

Let’s Talk Sales! Inspirational Quote from David Ogilvy – Episode 92

criteria for success

Today’s quote comes from David Ogilvy, founder of Ogilvy & Mather and regarded as the father of advertising. Let's Talk Sales Podcast Sales Leaders Sales Success advertising david david ogilvy hiring how to manage sales managing sales ogilvy remarkable people Sales sales management sales management basics sales management strategies sales management training sales managing sales teamDo you want to learn more about sales management?

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Sales Training Advice with Where to Find the Great Sales Jobs

Customer Centric Selling

Sales Training Article: Where Are the Great Sales Jobs? Advertising. Selling advertising services (print, broadcast, and Web) earns an average of $55,000 a year. Take a look at the sales training workshops available to you and improve sales performance.

Sales Training Advice to Avoid the LinkedIn InMail of Shame

Customer Centric Selling

Sales Training Article: Social Selling Pests - Avoid the LinkedIn InMail of Shame. Take a look at the sales training workshops available to you and improve sales performance. Read more sales training articles from CustomerCentric Selling® - The Sales Training Company

Sales Training Article: Ways to Get Buyers to Say YES!

Customer Centric Selling

Sales Training Article: Ways to Get Your Buyers to Say YES By Geoffrey James, Inc. For example, when I wrote freelance for high-tech trade magazines, I often referred potential advertisers to them. Sales Source Influence your customers to buy from you using these six easy methods.

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Don’t Worry about Keywords on Your LinkedIn Profile

Hyper-Connected Selling

LinkedIn Online Networking Professional Networking advertising business copy-writing linkedin training marketing resume skiing social mediaI’m always looking for a few good tips on improving the LinkedIn profile (and I want to keep tabs on what everyone else is talking about).

Sales Training Advice with Ways to Keep Tabs on Your Customers

Customer Centric Selling

Sales Training Article: 5 Ways to Keep Tabs on Your Customers By Geoffrey James, INC. For example, if a company that makes Windows-based software advertises for iOS expertise, it''s probably planning a port to the iPad.

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Upcoming Webinar, PROVE IT: Testimonials that Sell

Jeffrey Gitomer

This is not just a new era of marketing and sales but a golden era for advertising.” Tweet When you say something about yourself, it’s bragging. When other people say it about you, it’s proof. That is the essence of the testimonial.

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Come On In, The Water’s Lovely! LinkedIn Is Not Just For Businesses It’s For Sales Professionals Too!

MTD Sales Training

As a modern day sales professional it is so important to understand how to harness the power of LinkedIn for your business , and MTD Sales Training are here to help. MTD Sales Training.

Why Cost Efficient May Not Be Cost Effective Marketing

Increase Sales

Yesterday I received from one of my local papers an email with the following message: TODAY ONLY we are offering a VERY cost efficient advertising campaign that will run for 28 consecutive days. These packages are designed for small businesses in need of advertising through the holiday season.

Jeffrey Answers a Question on Cold Calling | Real World Sales Wisdom

Jeffrey Gitomer

What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation? Tweet RSS readers may click here for the video. Here are 12.5 real world connection strategies to eliminate cold calling. These are not “no brainers.” They’re “brainers!”

60,000 Unique Visitors Means Nothing – Part 1

Increase Sales

Yesterday I received a cold call from a local newspaper attempting to sell me some Internet marketing advertising. So why would I pay for advertising space on your site, when I am receiving considerable traffic for free?”

Start with Social Marketing in B2B, Stop with Social Selling

Increase Sales

Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. I just read a blog about how social selling is on the increase from a well known sales training and consulting firm.

The Sales Challenge of I Need Prospects Part 2

Increase Sales

False Belief #1 – Marketing is advertising. Advertising is a channel or an activity. There is more to marketing than just advertising. This belief probably stems from the first believe that marketing is advertising and we all know advertising costs.

Forward Thinking Sales Leaders Speak Simply Without Being Judgmental

Increase Sales

Sales Training Coaching Tip: The talent of diplomacy is the application of emotional intelligence. Sales Training Coaching Tip: Sustainable personal and business relationships are based on positive interactions not negative ones.

Marketing Is Now All Hands On Deck or the Keyboard

Increase Sales

Sales Training Coaching Tip: Brand according to Seth Godin is the expectations held by your customers about your small business solution, your employees or even you.

Scratching My Swedish Head As to When Selling Was Not Social

Increase Sales

Sales Training Coaching Tip: Clarity is critical to sales success. Sales Training Coaching Tip: Social marketing allows for an immediate two way engagement versus the traditional or sales based approach that was one way such as advertising.

Sales Excellence: How to Close Anything and Everything in Any Vertical

Understanding the Sales Force

Thousands of companies deliver seminars and training programs to help salespeople develop their closing skills.

Sales Questions for Discovery

The Digital Sales Institute

Today, buyer attention is in short supply, they are lost in a sea of more information, advertising, and messages like never before. The use of sales questions for discovery and uncovering of opportunities is a major skill every salesperson should master via sales training.

“Post and Run,” Content Marketing and Social Media

Increase Sales

Sales Training Coaching Tip: “Post and Run” behavior is a strong indicator of a Captain Wing It small business mentality. Such a behavior is similar to all those who post signs on the telephone poles advertising this yard or garage sale.

The Sales Shortcut Mentality - Is that You?

Increase Sales

Have you ever viewed those headlines in emails or advertisements announcing this or that “shortcut” to improved results be it in sales, leadership, business operations, etc.? ” There is no process for onboarding, for ongoing sales training and development and forget about sales coaching or mentoring. Sales Coaching increase sales sales coaching sales process sales prospecting sales shortcut Sales Training top sales performers

Memorable Marketing Makes Money

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Outbound marketing such as direct mail, advertising, business to business networking and branding reinforcement through business cards to promotional items. Sales Training Coaching Tip: An education based marketing approach further unites these two marketing areas.

What We Can Learn from Groupon

The Sales Hunter

These sites were to disrupt the way people advertise and were seen as catalysts for giving control of pricing to the consumer. Groupon and dozens of other coupon sites, including LivingSocial, were all the rage just a short time ago.

Customer Loyalty So You Have It?

Increase Sales

Continue the same practices, policies, and procedures through archaic customer service training? They are singing your praises to everyone through Word of Mouth (WOM) advertising. In many cases it may be your policies, procedures and customer service training. Customer Loyalty customer loyalty customer retention customer service training digital disruption loyal customers word of mouthThe 20 th century business model focus was labor intensive.

How to Increase Sales – Invest in You

Increase Sales

Advertising. If you are seeking some sales training coaching, there are a plethora of excellent seminars to webinars. Sales Training how to increase sales increase sales sales leads sales referrals sales training coaching small businessThere are many how to increase sales marketing and selling strategies including: Business to Business networking. Blogging. Follow up on sales leads. Expand sales referrals. Credit www.sxc.hu.

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Pitfalls to Avoid—Chapter Fifty-Three from “Selling Fearlessly”

Selling Fearlessly

In 1969, the man who trained me in the telephone-book-cover advertising business, Rollie, incessantly used a word which kept grabbing my attention to the point […].

Selling is Social, Duh!

Increase Sales

This for me is a blinding statement of the obvious and not anything new or revolutionary within the sales training coaching world. Sales business to business inbound marketing marketing message sales training coaching selling small business owners social selling

“Acres of Diamonds”: Earl Nightingale’s Magnificent Story

Selling Fearlessly

The first time I heard Earl Nightingale’s melodious voice was at a sales meeting while training to become a telephone-book-cover advertising salesman; I was 25 years old. The tape recorder lay atop the hotel conference room table and six of us listened intently: it was “Acres of Diamonds,” from “Lead the Field.” Bob Trudeau, the […]. Selling

The Devil’s Retirement Story–Chapter 21 from “Selling Fearlessly”

Selling Fearlessly

Oscar Wilde (1854-1900) The first time I heard Earl Nightingale’s melodious voice was at a sales meeting while training to become a telephone-book-cover advertising salesman. “We are each our own devil, and we make this world our hell.” The tape recorder lay atop the hotel conference-room table and six of us listened intently: it was […]. Selling

How Great Women in Sales Front Load the Sales Process

Increase Sales

Unfortunately much of the sales training is still facilitated from the established male perspective with the emphasis on the selling phase of the sales process and not the marketing nor keeping phase. #4 Marketing is no longer relegated to advertising.

How This Unknown Factor in Social Media Affects the B2B Sales Cycle

Increase Sales

If traditional advertising is employed, the date of the advertisement serves as the potential first contact date. Sales Training Coaching Tip: Asking how someone came across you is always a good practice.

A Quick Look Into Prospecting Using LinkedIn

MTD Sales Training

MTD Sales Training. eselling Prospecting Sales Process Social Media generating B2B leads online MTD Sales Training prospecting using LinkedIn sean mcpheat social media the internet

Five Sales Certifications to Help Advance Your Career


More importantly, through membership in the NASP, you’ll gain access to a wealth of networking, training, and career opportunities. Devised by international training provider and behavioral specialist Huthwaite International, the certification is geared towards helping salespeople improve their emotional intelligence. Participants who enroll in the certification program are put through seven weeks of on-the-job training conducted by Huthwaite’s own experts. .

Plato’s Wisdom Resonates for a Successful Sales Process

Increase Sales

However more and more marketing research such as revealed by Microsoft Advertising regarding multitasking through cross screen engagement suggests effective marketing is becoming far more important than selling. This is not good news for all those sales training coaching experts who believe a successful sales process is 100% about sales or selling. Sales cross screen engagement increase sales multitasking sales process sales training coaching successful sales process

Use Personal Recruiting To Build Your Sales Team

MTD Sales Training

Sales Help Wanted Advertising. You will build a stronger, more loyal sales force and save some advertising money as well. . MTD Sales Training. With the advent of the Internet and numerous sites like CareerBuilder and LinkedIn , job searching has become largely electronic.

8 TED Talks All Salespeople Should Watch

DiscoverOrg Sales

You could try to advertise every single possible service for every possible industry you sell to. Most people are going to start out at a crawl and must practice and train to achieve walking and then running. At DiscoverOrg, we’re a bunch of self-proclaimed gluttons for learning.