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Can Free Sales Content Send You Down a Dangerous Path?

Understanding the Sales Force

Did you ever drive down a street and seen a roadside sign advertising free stuff? There are free White Papers, which could be anything from a scientific report on Sales Selection, Longevity,Trust, or The Challenger Sale (the topics of my White Papers), to a marketing piece made to look like a scientific report.

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Jeffrey Answers a Question on Cold Calling | Real World Sales Wisdom

Jeffrey Gitomer

Write an industry white paper. White paper, or brochure? What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation? Get in front of people who can say yes to you and become known as an expert. You tell me… Which one gets you invited in the door? Which one builds your reputation?

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35+ Marketing Jokes to Brighten Your Day

Zoominfo

White papers. Why did the junior marketer get into display advertising? It’s really going viral. . Why didn’t the marketing couple get married? They weren’t on the same landing page. What do content marketers use to wrap birthday presents? Why did Cookie Monster apply for a marketing job? He heard they were tracking cookies.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Content Marketing Your content marketing strategy can include many formats: On-site blogs Guest blogs White papers Original research Webinars Press releases Social media No matter the format, content marketing can only live up to its fullest potential if it’s pertinent to your target demographic — and if they can find it.

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

Pointclear

LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. More information and links in the blog.

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The 21st Century Illusiveness of Marketing Engagement

Increase Sales

Marketing engagement is still very illusive for many small business owners not to mention the big marketers (advertising firms). Even with traditional marketing AKA paid advertising, the advertisers can only provide impressions of how many people buy the paper, drive by the billboard, listen to the radio or watch the TV.

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How to Avoid a Marketing Automation Catastrophe

SBI Growth

Advertising and tradeshows are not enough. Here’s where you see fruit of your labor: blog posts, eBooks, white papers, newsletters, webinars, etc. The pressure is on. Marketing leaders must prove their contribution to Sales Revenue. Marketing must produce leads that generate new business.