- January 20, 2022
- Posted by: Dave Kurlan
- Category: Understanding the Sales Force
Both AT&T and Verizon have delayed activating their 5G networks near airports because it might cause interference with airplane guidance systems on certain planes, like Boeing 777s.
Forgive my cynicism, but how long have the airlines known about that?
They have probably had years to prepare for this deployment and update their own technology but didn’t and now, at the eleventh hour, they sounded the alarm and tried to make it the carriers’ problem.
Can you think of any selling scenarios for which this would be a good analogy? I can!
Scenario 1: Your salespeople were scheduled to begin using new technology or even to take an OMG Evaluation and the night before the deadline you start hearing all the reasons why they haven’t been able to set it up, enter their data, get online, complete the project, turn it in, upload, download, unload, or do it correctly and all of a sudden it has become your problem.
Scenario 2: Bob was informed 2 weeks ago that an important customer proposal would be due by the end of business today. At 4pm, Bob was in a panic, screaming that he needed pricing in the next 10 minutes or you’ll lose the business. Suddenly it has become your problem.
Scenario 3: Recently, an opportunity became closable and yesterday was the day to get it closed. Yesterday, for the first time, Bob learned there was another competitor who proposed an alternate solution that the customer liked and at a lower price. Bob must respond to this situation today and needs you to be on the call. Suddenly it has become your problem.
Scenario 4: A decent sized opportunity has been stuck in the pipeline for weeks and Bob has assured you that despite the lack of movement it is still good to go. Your Spidy-sense suggests that it’s anything but good to go and you urge Bob to follow up and you share your strategy with him. Bob, who always knows the best way to proceed, resists and you know that if this opportunity sits another day it’s as good as gone so if anyone is going to follow up it isn’t going to be Bob. His resistance to following up has made this your problem.
Scenario 5: Bob tells you that he has a huge opportunity but needs references before they will meet with him. He doesn’t have any good references of his own and wants to use your references so now this has become your problem. Watch this 2-minute video rant to see how I feel about premature requests for references.
We know Bob is a weak salesperson and he isn’t alone as half of the entire population of salespeople are very Bob-like in their behavior. I’m sure you can think of a dozen more examples and I hope you will add them to the comments below. I’ve written about Bob before and you can “catch up” here:
Over the nearly 2,000 articles on this Blog we have discussed evaluations, assessments, sales performance data, consultative selling strategies, examples, closing, prospecting, qualifying, advanced selling tactics, coaching, recruiting, accountability, pipeline, sales process and more. However, we have rarely, if ever, talked about the importance of being organized, proactive, detailed, prepared, and ahead of schedule to avoid the problems that sabotage so many salespeople.
I mentioned that Bob is among the weakest 50% of all salespeople. You can see the data here.
You can avoid hiring salespeople like Bob by using the most accurate and predictive sales candidate assessment on planet earth. You can check that out here.
You can evaluate your existing sales team to learn whether you have a team full of Bobs or only some Bobs. You can learn more about that here.
Finally, if you want to see samples of our sales, sales management, sales leadership insight reports, sales team evaluations, or sales, sales management and sales leadership candidate assessments, click here.
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