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Airline Technology Trends & Selling Tech to Aviation Leaders

Emissary

Will airline technology trends be short-term or drive permanent changes to the aviation technology landscape? In this Buyer’s Seat we are going to take a vertical focus and take a closer look at the travel & hospitality industry – specifically aviation (airlines, airports and those in that supply chain). Listen Now.

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Sure, we could reminisce about the roots of loyalty programs in the 1700s, when devoted customers received special tokens, but instead, let’s start in the early 1980s, when much of the airline industry waded into what one would consider modern customer loyalty. The data (and deals) helped improve the most valuable customers’ experiences.

Loyalty 226
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You Need To Trust You

The Pipeline

You have all read about what the people in an operating room and an airline learned from each other, right? The more you can demonstrate that thinking and attitude to prospects and buyers, the more they will trust you. Then give it a go, review, and go again. Help them escape their pre-COVID by leading in a post-COVID way.

Sage 361
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. 68% of buyers who see a personal value in a B2B product will pay a higher price. Improve your buyer personas. Example: You run an experiment where you track the sentiments of your top 100 buyers for three months.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. 68% of buyers who see a personal value in a B2B product will pay a higher price. Improve your buyer personas. Example: You run an experiment where you track the sentiments of your top 100 buyers for three months.

Analysis 176
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A Little Whining—When Will We Stop Thinking Buyers Are Stupid

Partners in Excellence

Three continents in 10 days, sitting in yet another airline lounge waiting my next flight. There are so many articles about the “new buyer,” how they are smarter, how they research, how we can’t take them for granted. We know buyers are smart. I’ve been away from the blog for a bit. HBR tells us this).

Buyer 53
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Consumer Psychology and Sales and Marketing Alignment (video)

Pipeliner

A buyer is willing to pay a different price for the same product in different situations. That way, IKEA takes the blame off itself and makes us, the buyers, to blame other buyers for buying the product we wanted. The main mistake people make in B2B sales is that they put their objectives in front of the buyer’s goals.