article thumbnail

Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. Here are a few examples: 1. Next up, learn how to use sentiment analysis to improve your marketing strategies. Social listening.

Analysis 130
article thumbnail

Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. Here are a few examples: 1. Next up, learn how to use sentiment analysis to improve your marketing strategies. Social listening.

Analysis 176
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Loyalty marketing has evolved over the years.

Loyalty 226
article thumbnail

Demand-Based Pricing: Its Tactics and Practical Examples

Hubspot Sales

Here, we'll more concretely define that term, get a picture of some of its more prominent applications, and see some examples of what it can look like in practice. These methods can vary based on several factors, including a company's business goals, its place in its market, consumer preferences, and the quality of its product.

article thumbnail

What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot Sales

An offering can't dominate a market as another "face in the crowd." The market for virtually every product or service is flooded with a variety of options — all serving the same fundamental function. Almost any airline can get you from point A to point B within a similar timeframe. Apple and Samsung both make smartphones.

article thumbnail

Consumer Psychology and Sales and Marketing Alignment (video)

Pipeliner

In this Expert Insight Interview, Michael Barbera discusses consumer psychology and sales and marketing alignment. For example, for the same bottle of beer, a person would be willing to pay eight dollars in the grocery store, twelve dollars in the luxury resort, and fifteen dollars anywhere in a time-limited and pressured situation.

article thumbnail

What Is Lead Distribution and How Can You Use It?

Nutshell

And you may have also heard of lead nurturing, which is where you continue marketing to leads until they’re ready to buy. For example, a sales rep who specializes in airline company clients would be the perfect person to manage an airline lead. Why is lead distribution important?