[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts
LeveragePoint
SEPTEMBER 21, 2018
Is an individual stakeholder a decision-maker, a key recommender, a champion, an organizer, an evaluator, an influencer, a user or a gatekeeper? When we implemented this solution for Company XYZ, we increased their lead generation by 10% 3 months after kickoff. What is a stakeholder’s role in the buying process? Organizers.
20 
Let's personalize your content