[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts
LeveragePoint
SEPTEMBER 21, 2018
Good Value Propositions provide the 3 key ingredients of ABM for differentiated solutions by being helpful, specific and relevant , but the best Value Propositions for ABS are also robust to the challenges of live sales interactions with sophisticated customers. Stakeholders within an Account. Characterizing Stakeholders. Buying roles.
20 
Let's personalize your content