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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. But, there are a number of ways to uncover customer attitudes and opinions– regardless of your budget and resources. Social listening.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. But, there are a number of ways to uncover customer attitudes and opinions– regardless of your budget and resources. Social listening.

Analysis 176
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Conversation marketing hacks

Sales and Marketing Management

Content marketing has been a crucial ingredient impelling the evolution of traditional marketing into today’s more personalized approach, bridging the gap between cookie-cutter TV, radio and print mass marketing to highly customized digital and social media-driven communications. Are people engaged?

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Collaboration for Mid-Market Sales Growth

Score More Sales

It is critical to get products to market in a timely manner – which currently means sooner than ever before launched. Mid-market company leaders (and leaders of SMB’s) need to create an atmosphere of continuous improvement. Think airline industry after 9/11. Be open to criticism and ask for it to be constructive.

Marketing 217
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GTM 59: Weekly Active Users Up 33% by Making the Hard Decisions Faster with Melanie Fellay

Sales Hacker

Hundreds of the world’s most innovative companies, including Uber Freight, Snowflake, Southwest Airlines and Invesco, rely on Spekit to empower their employees with real-time knowledge and training, without disrupting their day-to-day workflows.The company has raised $60M in venture funding from notable investors Craft Ventures.

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It’s 3AM…Are You Awake?

Bernadette McClelland

Southwest Airlines constantly asks “how can we deliver ‘freedom for our clients in the sky’ in new ways? Are you getting caught in the small stuff or asking yourself how you can flip your questions to a future paced and resourceful perspective instead! There is an energy that is bigger than you. Be Bold and Brilliant!

Airlines 294
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Are You Missing The Sales Success Ingredient?

Smooth Sale

Client Perspective: Should my attempt to contact the person in charge prove fruitless, likely, I will never fly on that airline again. We were scheduled to return on the same airline but were transferred to another, which was a relief. The initial message indicated that the airline had changed our flight to the day before.