Understanding the Sales Force
SEPTEMBER 22, 2014
Last week, when speaking on the Inbound Stage at Inbound14, my topic was Hiring for the Inbound Sales Role. I asked the question, "Is this a sales or a marketing role?". The audience desperately wanted this to be a hybrid - someone who could do both the marketing and the sales. They are different skill sets.
Nutshell
MARCH 5, 2024
And you may have also heard of lead nurturing, which is where you continue marketing to leads until they’re ready to buy. There are numerous ways you can do this, but most of them focus on assigning leads to the sales reps most qualified to convert them. With this method, you divide your sales reps into groups based on their strengths.
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Sales and Marketing Management
DECEMBER 14, 2020
Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?—?positive social, business or personal?—?
SBI Growth
MARCH 24, 2013
Multi-national organizations plus complex sales equals airline miles. Whether it’s a branch, location, city, or market, you need to be there. This article tells the sales leader how to spend time, their most precious commodity. Finally, you have to evaluate Competitors on a market or LOB level. Author: Mark Synek.
Pipeliner
SEPTEMBER 21, 2019
Despite the supposed benefits AI brings especially to the world of sales, and the threats it entails to local job markets, various industries are still looking for specialist skills and talents. The increasing demand for these skills in the job market has resulted in a drastic hike in salaries. Sales Manager.
SBI Growth
MAY 29, 2013
The concept of gamification is catching on in B2B sales and marketing. have brought software solutions to market recently. For example, I am Executive Platinum on American Airlines (level) and have 512,000 miles (points). Let’s explore the applicability of “points”, a game mechanic, to the world of B2B sales.
No More Cold Calling
JULY 3, 2014
Guest blogger, Todd McCormick, shares three reasons listening matters in sales management. It was your typical sales conference—except the speaker wasn’t typical. I was particularly intrigued that he was a sales leader for a marketing firm, which gave him a unique understanding of both customer-centric professions.
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