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Seven Steps to Success for Sales Managers – Book Review

The Pipeline

If sales and selling is the last of the black arts, then sales management lurks in its darkest corners. As with other aspects of sales, there is no shortage of advice, ensuring no shortage of fluff. As well as how the “Unseen Team” can make or break a sales manager. Winning Teams. Coaching For Success.

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What Is Lead Distribution and How Can You Use It?

Nutshell

There are numerous ways you can do this, but most of them focus on assigning leads to the sales reps most qualified to convert them. For example, a sales rep who specializes in airline company clients would be the perfect person to manage an airline lead. Why is lead distribution important?

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After Inbound 14 - Anatomy of a Hybrid Sales & Marketing Role

Understanding the Sales Force

The audience desperately wanted this to be a hybrid - someone who could do both the marketing and the sales. If you needed to hire an airline employee would it be a pilot, flight attendant or a hybrid? Or, if responsible for more of the sales cycle, convert that opportunity into something more, like a sale.

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The Vital Importance of Account Planning

Pipeliner

This is so true that Pipeliner CRM is one of very few CRM solutions that empower real account management, without an additional module. For example, a year ago your key accounts might have been airlines. Such planning must include research and a decent amount of prediction. Account Planning Basics.

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Precise Account Management Through CRM

Pipeliner

A frequent flyer, a customer who spends lots of money for travel on a particular airline, can check in a bit late and not be turned away. Trying to classify all of your accounts, and keep track of their activities and issues, is virtually impossible without a powerful and efficient CRM solution like Pipeliner. Vital Views and Analyses.

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Going Global Means Going Digital

Pipeliner

Simplification: Pipeliner CRM. Along with the rest of the world, sales has become increasingly complex, too. Where once there was simply a couple basic hats—a “salesman” and the manager—today we have field sales, inside sales, SDR sales, vertical sales, horizontal sales, and much more.

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Sales Enablement: What Must Be Enabled Before People?

Pipeliner

Most companies, when they engage in sales enablement, focus on the sales manager and pound on them to coach salespeople. In our last article, I painted the picture of a holistic customer process with an airline. But salespeople haven’t been given any path to follow. What must come before people? Change alone is chaos.