article thumbnail

White Space Analysis: A Complete Guide

Janek Performance Group

By performing a white space analysis, you can identify who that customer is and how to best target them. How does white space analysis work? What is a White Space Analysis? However, your analysis isn’t simply focused on customers—it also leverages information regarding the industry, competitive landscape, and key stakeholders.

Analysis 118
article thumbnail

Should Competitors Dominate Your Pricing Analysis?

SBI Growth

A client recently asked my advice on how his company’s deal desk should be including competitive intelligence to inform their pricing analysis. His concern, given the intense competition his sales reps face in the field, their deal analysis should be.

Analysis 218
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Episode Analysis Is Vital to Understanding Your Customers

SBI Growth

If you search “Episode Analysis” your results are flooded by “Game of Thrones” results. There is lots of great content on Customer Journey Mapping as well as Touchpoint Analysis, but why is this vital component overlooked? Let’s briefly define the.

Analysis 159
article thumbnail

Churn Analysis: The Ultimate Guide

Gong.io

And how can the results of your churn analysis help you improve your business? We’re going to discuss all of this and more in this article. What is customer churn and why is its analysis so important? . That’s why people use churn analysis tools to examine where they’re losing people so that corrective actions can be taken. .

Churn 62
article thumbnail

A Key Competency That Differentiates Top Sales Performers From Posers

Understanding the Sales Force

In an article last week we discussed how data can help you hire the ideal salespeople. In that article I shared a top/bottom analysis where the top performers were 100% more effective reaching decision makers than the bottoms. Below I've shared another top/bottom analysis with different findings.

article thumbnail

This Year’s Most-read Articles on Distribution Pricing Journal

Distribution Pricing Journal

You may see inaccurate, duplicate or missing data that can skew your pricing analysis. We encourage you to explore our extensive archive and discover even more articles packed with expert insights and practical takeaways. You need a reliable set of historical data to accurately forecast profitable pricing scenarios.

Journal 52
article thumbnail

“Product” Market Analysis vs. “Solutions” Market Analysis: 3 Key Differences

Product Management University

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. If you’re doing product market analysis you’re looking for opportunities to grow your product. Related Articles.