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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. Direct feedback.

Analysis 130
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The Most Revolutionary Concept in Market Analysis: Hypernomics (video)

Pipeliner

Its application in market analysis and the game-changing impact it could have on sales success. Doug emphasized that hypernomics allows businesses to step back and see the big picture. Redefining Market Analysis HyperEconomics Inc. ” Our conversation delved into the world of hypernomics. HyperEconomics Inc.:

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article thumbnail

Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. Direct feedback.

Analysis 176
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Churn Analysis: The Ultimate Guide

Gong.io

And how can the results of your churn analysis help you improve your business? What is customer churn and why is its analysis so important? . That’s why people use churn analysis tools to examine where they’re losing people so that corrective actions can be taken. . How to use churn analysis results to your advantage .

Churn 62
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How to Transform Training with Conversation Intelligence Technology

Speaker: Jonathan Carlson, Senior Director of Marketing, Allego & Jake Miller, Senior Product Marketing Manager, Allego

Imagine if you could go back and review every phone or video conversation at your company: training sessions, conferences, sales calls - anything and everything - and have a teachable analysis ready almost instantly. You could identify topic trends, coachable moments, and examples of what good (or bad) looks like.

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Sales Call Analysis is a Game-Changer. Here’s How to Make it Better

Zoominfo

A few years back, someone in Wing’s position might have faced a long slog full of trial and error and manual research. Conversation intelligence software like Chorus, which pulls rich data from sales calls in real time, is a powerful solution to build customer relationships and close more deals. Luckily for her, that era is over.

Analysis 130
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How to perform a sales analysis (step-by-step with methods & metrics)

Close.io

To improve your sales effectiveness and make informed data-backed decisions, you need to conduct sales analysis regularly. As you’ll see in the article, sales data analysis provides intelligence about your sales strategy , the performance of your team , and much more. Importance and benefits of sales analysis. ?