Sales and Marketing Management

OCTOBER 16, 2017

Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. That line of storytelling works well to help close a solar installer, but might be lost on a construction company.

Real Estate 243

Real Estate Construction Scale Hiring 243

SugarCRM

DECEMBER 11, 2013

Keyword Analysis and Tracking. White Papers. Patrick loves all things construction. Marketers coming off of basic email-blasting software are often awestruck by the robust capabilities of their new marketing automation software. You’ve mastered the basics of your new marketing automation software.

Lead Generation 36

Lead Generation Lead Rank Lead Scoring Marketing 36

Bigtincan

DECEMBER 8, 2021

Apart from integrating with other cloud repositories and being fully functional offline, another key feature of a sales content management software is the ability to track how sellers and prospects are using the sales collateral. In this stage, sending the prospect a white paper instead of a product demo may make sense.

Analysis 59

Analysis Collateral Telecommunications Sales Enablement 59

Artesian Solutions

APRIL 26, 2018

For example, a customer that previously downloaded a white paper or ticked the box to receive further information after a webinar or conference cannot be assumed to have “opted-in”. Furthermore, utilising machine learning will enable the construction of predictive models of buying behaviours. This cannot be ambiguous.

Data 40

Data Lead Rank Social Media Ideal Customer Profile 40

Sales Hacker

OCTOBER 7, 2021

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. A people person with extensive C-Level experience in enterprise software, business development and operations.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130