Increase Sales

APRIL 14, 2014

Of course before you have constructed these action plans you have invested the time to do your marketing research along with a competitive analysis of your business, haven’t you? This traditional plan looked to outbound activities including: Networking and/or trade shows. Direct mail.

Marketing 136

Marketing Social Media Trade Show Direct Mail 136

Sales and Marketing Management

FEBRUARY 8, 2021

Besides skill deficiencies, paralysis by analysis could be another reason companies have not made more progress in digital transformation since Westerman and Bonnet wrote their original article in 2014. Our own experience indicates mature B2B manufacturing, industrial, construction and engineering companies usually allow 0.5

Marketing 120

Marketing B2C Account Based Marketing B2B 120

OnePageCRM

MARCH 21, 2017

Tagging, grouping and segmenting provides multiple ways to slice and dice your customer data for analysis, marketing and targeting. At the time, it looked kind of funny, my dad sitting at the table, playing with what looked like construction paper. Not segmenting CRM data. What’s all this for?,” I asked him. Bulk import.

CRM 49

CRM Lead Rank Lead Scoring Segment 49

OnePageCRM

MARCH 21, 2017

Tagging, grouping and segmenting provides multiple ways to slice and dice your customer data for analysis, marketing and targeting. At the time, it looked kind of funny, my dad sitting at the table, playing with what looked like construction paper. Not segmenting sales CRM data. What’s all this for?,” I asked him. Bulk import.

CRM 39

CRM Lead Rank Lead Scoring Segment 39