Sales and Marketing Management

DECEMBER 28, 2020

The questions above can only be answered through SEO analysis. Here are the key steps of a thorough SEO analysis: 1. Your SEO analysis should start with a simple “site:example.com” search on Google, where “example” is your site’s domain name. Simple Tools of an SEO Analysis. Are there conversions? You name it.

Analysis 194

Analysis Tools Google Social Media 194

Close

JUNE 15, 2023

Discover how CRM data analysis boosts sales growth by understanding customer behavior, enhancing engagement, and making data-driven decisions.

Analysis 52

Analysis CRM Data Sales 52

Anthony Cole Training

JUNE 14, 2023

They consider that data to help them identify the answer to these three questions. Regardless of the current state of affairs, GREAT organizations go through a constant assessment of where they are. They look at lagging metrics, leading metrics, and success metrics.

Analysis 194

Analysis Sales Coaching Company Coaching 194

SocialSellinator

MARCH 19, 2024

Discover expert tips and tools to calculate media size effectively for better data management and media impact analysis in our comprehensive guide.

Media 87

Media Data Analysis Tools 87

Janek Performance Group

SEPTEMBER 5, 2023

That’s what makes a win-loss analysis essential. Here, let’s examine some tips for conducting a win-loss analysis: Insights According to revenuelm.com, only 42 percent of companies regularly conduct a win-loss analysis. Here, it is important to note a win-loss analysis is not about assigning blame.

Analysis 62

Analysis Decision Maker Scale Survey 62

SBI Growth

SEPTEMBER 27, 2021

In today’s world, CEOs are having to make critical business decisions while being saturated with data, trends, and ever-changing technologies. With all of this conflicting or faulty information, how can you make sound judgments for your organization without the threat.

Data 309

Data Trends Ideal Customer Profile SalesForce 309

Zoominfo

FEBRUARY 17, 2020

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. Direct feedback.

Analysis 130

Analysis B2B Airlines Marketing 130

Zoominfo

OCTOBER 13, 2020

That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data. Customer Churn Analysis. Evaluating the where and why of losing your customers starts with customer churn analysis. With this customer data gathered up and quantified, your company’s customer journey can be mapped out by stage.

Churn 173

Churn Retention Data Customer 173

Zoominfo

MARCH 2, 2021

Big data is everywhere around us, shaping the way businesses run. Big data is vital in the functionality and productivity of an organization’s web presence. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Zoominfo

FEBRUARY 13, 2021

At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Sears is Head of Data, Strategy, and Architecture at MassMutual.

Analytics 246

Analytics Data Insurance Insurance 246

Vainu

SEPTEMBER 20, 2021

We’ve written about using data and analytics when prospecting and selling to new customers, but how does it translate when selling to existing customers? Now, it’s time to cover customer analysis so you can determine real upselling opportunities. Upselling to customers has traditionally had an unpalatable nuance to it.

Analysis 62

Analysis Data Customer Analytics 62

Zoominfo

AUGUST 29, 2018

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. Direct feedback.

Analysis 176

Analysis B2B Airlines Marketing 176

Janek Performance Group

SEPTEMBER 18, 2023

In sales, this is called a win-loss analysis. Recently, Janek Performance Group hosted the webinar Reviewing Game Tape—Optimizing Sales Performance Through Win-Loss Analysi s. One is an authority on collecting and analyzing the data needed for successful win-loss analyses.

Analysis 77

Analysis Webinar Metrics Sports Groups 77

Zoominfo

OCTOBER 5, 2021

Brands use market intelligence data to guide decision-making in all areas of their businesses, from product development to marketing campaigns to their entire go-to-market strategy. Market intelligence involves two primary data types: external and internal data. This type of data is not meant or public consumption.

Data 130

Data Marketing Scale Analysis 130

Zoominfo

JANUARY 21, 2021

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. ZoomInfo’s review shows that compliance, information security, and data management are the top focuses of companies that began CCPA-related projects in 2020.

Data 173

Data Retail Consumer Advertising 173

BuzzBoard

FEBRUARY 16, 2024

Understanding the Significance of Competitive Analysis for Local Businesses In today’s fiercely competitive local business market, competitive analysis has emerged as a vital tool for small businesses seeking growth. In the realm of digital marketing, competitive analysis surpasses traditional confines.

Analysis 52

Analysis Competition Small Business Small Business 52

Membrain

NOVEMBER 9, 2022

Over the past two weeks on this blog, I have laid out a simple framework for using win/loss analysis to massively improve your sales effectiveness, including how to collect the right data and how to supercharge your sales strategy.

Analysis 125

Analysis Strategy How To Data 125

Zoominfo

JANUARY 27, 2022

Valuable business data can come from a wide variety of sources, each with its own quirks and pitfalls. Whether it’s a list of web form submissions, event attendees, or target accounts, merging multiple data sets can be a time-consuming task prone to inconsistencies. What is data normalization? When should you normalize data?

Data 130

Data Segment Sales Qualified Lead Collateral 130

Understanding the Sales Force

AUGUST 16, 2017

They say that data is king and all this time I thought it was Elvis who was King. Unfortunately, it all sounds a bit authoritarian so what if we just say that great data can provide us with great insights so that we can make better decisions? The exciting thing is that there are some very cool things that OMG does with our data.

Analysis 173

Analysis Pipeline Data Groups 173

Zoominfo

JANUARY 27, 2022

Data isn’t just an abstract concept at ZoomInfo — it’s the lifeblood of our entire suite of products and the engine that drives our customers’ growth. To the layperson, there may not be a huge difference between business-to-business (B2B) and business-to-consumer (B2C) data — it’s all just information.

Data 100

Data B2B Engineering B2C 100

Zoominfo

AUGUST 1, 2023

Without a trustworthy, reliable data foundation, even the most sophisticated generative AI systems will not only fall short of expectations — they could actually supercharge routine error, scaling costly mistakes across a company. Start thinking about your data as an infrastructural element of your technology stack,” Schuck says.

Data 130

Data B2B Harvest Scale 130

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

MAY 31, 2022

Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. And the quality and breadth of your market data makes all the difference. This data-driven approach ensures you focus your finite go-to-market resources on the biggest and best opportunities first.

Analysis 130

Analysis Marketing Vendor How To 130

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Hiring How To 223

The Center for Sales Strategy

DECEMBER 16, 2021

This series of Improving Sales Performance focuses on the analysis of the 2021 Media Sales Report conducted by The Center for Sales Strategy; unpacking the data from the surveys to help media sales teams use these insights to drive sales performance in the year ahead. Tune in now or keep reading for a brief overview.

Analysis 105

Analysis Report Media Survey 105

Apptivo

NOVEMBER 10, 2023

Mеaning of Salеs Analysis 2. Why is Salеs Analysis Important? Ways to Conduct a Salеs Analysis 4. Typеs of Salеs Analysis 5. Bеnеfits of Salеs Pipеlinе Analysis 6. What is a Salеs Analysis Rеport? How to Usе Salеs Analysis Data? Why is Salеs Analysis Important?

Analysis 52

Analysis Analytics CRM Forecasting 52

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. Then, over the next six months, the system is built out, data is cleaned and migrated, and the new system goes live — all with a price tag of $25,000.

Analysis 130

Analysis CRM Remedy SalesForce 130

Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. The data (and deals) helped improve the most valuable customers’ experiences. Loyalty marketing has evolved over the years.

Loyalty 226

Loyalty Data Airlines Influencer 226

Gong.io

AUGUST 15, 2022

And how can the results of your churn analysis help you improve your business? What is customer churn and why is its analysis so important? . That’s why people use churn analysis tools to examine where they’re losing people so that corrective actions can be taken. . How to use churn analysis results to your advantage .

Churn 62

Churn Analysis Retention Lead Rank 62

Zoominfo

OCTOBER 13, 2020

That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data. Customer Churn Analysis Evaluating the where and why of losing your customers starts with customer churn analysis. This model is made of statistical predictions coming from your churn analysis data.

Churn 130

Churn Retention Data Customer 130

Zoominfo

SEPTEMBER 10, 2021

Unlike meteorologists or economists, their industry doesn’t use data as the bedrock of forming their forecasts. It’s not just sales reps who are put at risk from non-data-based sales forecasting. To succeed, you must teach your sales reps how to build forecasts with data. This has to change. Your rep has confirmed the commit.

Sales Forecasts 242

Sales Forecasts Forecasting Data Decision Maker 242

No More Cold Calling

MARCH 1, 2018

You can do what the data tells you, or you can do what works. Which do you trust more—the lead generation data manufactured by sales technology tools and artificial intelligence, or your intuition, which is generated by years of experience and your emotional intelligence? That was our data. Ignore the lead generation data?

Lead Generation 249

Lead Generation Data Leads Marketing Qualified Lead 249

Partners in Excellence

MARCH 9, 2023

.” Today, we seem to face the same thing in selling, except now it’s data. We have more ability to collect data, about customers, about the performance of our marketing initiatives, about the performance of our sales people. But the data (hmmmm) shows exactly the opposite thing.

Data 68

Data Vendor Pipeline Face-to-face 68

Cincom Smart Selling

FEBRUARY 25, 2019

Analyzing data provided by smart business applications, such as CPQand CRM, facilitates business forecasting and planning. CPQ, CRM and back-office … Continue reading "CPQ and CRM Data Analysis Facilitates Business Forecasting and Planning".

Analysis 67

Analysis Forecasting CRM Data 67

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. Data loss is common in all businesses. What is Data Backup & Recovery?

Data 182

Data Insurance Insurance How To 182

Zoominfo

JULY 12, 2021

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed. A better way to keep data accurate.

Data 130

Data Ideal Customer Profile Customer Enterprise 130