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Tips for Conducting a Win-Loss Analysis

Janek Performance Group

Maybe it was the price, or your seller couldn’t sway a decision maker. That’s what makes a win-loss analysis essential. Here, let’s examine some tips for conducting a win-loss analysis: Insights According to revenuelm.com, only 42 percent of companies regularly conduct a win-loss analysis.

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A Key Competency That Differentiates Top Sales Performers From Posers

Understanding the Sales Force

In that article I shared a top/bottom analysis where the top performers were 100% more effective reaching decision makers than the bottoms. Below I've shared another top/bottom analysis with different findings. In an article last week we discussed how data can help you hire the ideal salespeople.

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WHY IS IT SO HARD TO ACCESS DECISION MAKERS?

Mereo

B2B decision makers have often been akin to the Viking warriors centered behind a shield wall. According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers.

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3 Tips for Automating Data Analysis and Reporting

Nutshell

But one of the best tasks you can automate is data analysis. Data analysis is an excellent way to learn about your customers, but what does it look like to automate it? There are a few different ways your CRM can help with data analysis automation—at least if you get the right CRM. What are those ways? Keep reading to find out.

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Tips to Differentiate Qualifying and Need-Analysis Questions

Janek Performance Group

For most sellers, there is a distinct difference between qualifying and need-analysis questions. However, with need analysis often called “discovery,” it’s easy to confuse the two. Later, we’ll examine how need-analysis questions can create urgency. Of course, decision makers can be hard to pin down.

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Sales Tips: Who Is REALLY the Decision Maker?

Customer Centric Selling

Sales Tips: Who Is REALLY the Decision Maker? Looking at the org chart, many sellers would have assumed the SVP was the decision maker. As it turns out, the SVP had confidence in the Training Manager and effectively “rubber stamped” the decision. Deadline to register for Denver, Dec 2-5 is TODAY!

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Customer Segmentation: How to Woo Leads with the Right Content

Zoominfo

With the correct firmographic data, marketers can target campaigns based on industry, decision-maker roles, or revenue. . Why Is Customer Segmentation Analysis Important? Segmentation analysis helps marketers determine segment quality. And that starts with clean data.

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