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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

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White Space Analysis: A Complete Guide

Janek Performance Group

By performing a white space analysis, you can identify who that customer is and how to best target them. How does white space analysis work? What is a White Space Analysis? However, your analysis isn’t simply focused on customers—it also leverages information regarding the industry, competitive landscape, and key stakeholders.

Analysis 118
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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

For example, you may win more with small-to-midsize healthcare companies than with enterprise financial companies. Out of the 1,000 vendors that you could sell to, let’s say you identify that 659 are SMBs, 166 are mid-market, and 175 are large enterprises (EE).

Analysis 130
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The Complete Enterprise Tech Sales Account Planning Guide

Emissary

Today, there is renewed interest in account planning in the more serious sense—doing a thorough analysis of an account, building (and re-building) strategies, and determining actions to take and investments to make. The post The Complete Enterprise Tech Sales Account Planning Guide appeared first on Emissary.

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Crush Your Goals: Five Tips for Enterprise B2B Account Executives at Quarter Start

MEDDIC

If you are an enterprise B2B account executive, the beginning of a quarter is a critical time to set the stage for success and to crush your goals. Performance Analysis: Scrutinize your numbers. Pipeline Analysis: Dive deep into your MEDDPICC Score Calculator and analyze the opportunities. Why did you lose? To whom did you lose?

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

He suggests totaling TAM by multiplying ACV by the number of accounts in small & medium-sized businesses (SMB), mid-markets (MM), and large enterprises (EE): Advanced Bottom-Up TAM calculation: TAM = SUM of (ACV x SMB #) + (ACV x MM #) + (ACV x EE #), etc.

Analysis 273
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The Future of Enterprise Sales

Janek Performance Group

In many cases, enterprise buyers are 60 percent through the purchase process before they speak to a salesperson. ” The puck is moving in enterprise sales and it’s getting more complicated. If you ask enterprise stakeholders, “ What is the most inefficient aspect of their purchase journey?