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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. Social listening.

Analysis 130
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Wouldn’t Sales Call Play-by-Play Analyses be Fun?

Understanding the Sales Force

Wouldn’t it be cool if, instead of the news that currently appears in your feed, or the sports analysis you just heard, you could read the news of your last few days of selling, or hear the play-by-play analysis of your sales call from earlier today? Would your news feed sound more like example one or example two below?

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Tips for Conducting a Win-Loss Analysis

Janek Performance Group

There are many reasons why prospects accept or reject your proposals and bids. That’s what makes a win-loss analysis essential. Here, let’s examine some tips for conducting a win-loss analysis: Insights According to revenuelm.com, only 42 percent of companies regularly conduct a win-loss analysis. Address needs?

article thumbnail

Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. Social listening.

Analysis 176
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How to Transform Training with Conversation Intelligence Technology

Speaker: Jonathan Carlson, Senior Director of Marketing, Allego & Jake Miller, Senior Product Marketing Manager, Allego

Imagine if you could go back and review every phone or video conversation at your company: training sessions, conferences, sales calls - anything and everything - and have a teachable analysis ready almost instantly. You could identify topic trends, coachable moments, and examples of what good (or bad) looks like. Save your seat today!

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How to Conduct a Win/Loss Analysis in B2B Sales

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A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223
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How to Calculate Total Addressable Market and Perform TAM Analysis

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But there’s a key step that must be tackled before you start building a prospect list of target accounts or spinning up content and offers: identifying and analyzing the total addressable market. For example, you may win more with small-to-midsize healthcare companies than with enterprise financial companies.

Analysis 130