Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Hiring How To 223

Sales Hacker

DECEMBER 28, 2020

That’s why follow-ups are the most important part of any cold email campaign. Why Following Up Is So Important. Follow up is important for several reasons: Most people don’t respond right away. In other words, if you don’t follow up at all, you’ll miss out on more than half your potential deals.

Follow-up 110

Follow-up Campaigns Segment Analysis 110

Zoominfo

SEPTEMBER 5, 2023

Predict Future Sales Trends By incorporating accurate firmographic data — industry, company size, location, and revenue — with relevant signals that reflect up-to-date buyer behavior, data teams are able to build AI models that can better predict future sales trends.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. So what components make up this effort? Market expansion. Technology : Sales and marketing intelligence platforms and customer relationship management systems.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MARCH 10, 2021

billion doing so, according to new analysis from ZoomInfo. market share in the CRM industry, according to prior analysis from Gartner. This scenario will be repeated over and over this year across the globe, as companies of all sizes will roll out more than 42,000 new CRM systems and spend an estimated $4.6

Analysis 130

Analysis CRM Remedy SalesForce 130

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In fact, 65% of B2B marketers use KPIs to measure their content performance.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Janek Performance Group

JULY 19, 2022

For most sellers, there is a distinct difference between qualifying and need-analysis questions. However, with need analysis often called “discovery,” it’s easy to confuse the two. Consider the following: What is your budget for this project? Later, we’ll examine how need-analysis questions can create urgency.

Analysis 62

Analysis Sales Qualified Lead Decision Maker Lead Rank 62

Apptivo

NOVEMBER 10, 2023

Mеaning of Salеs Analysis 2. Why is Salеs Analysis Important? Ways to Conduct a Salеs Analysis 4. Typеs of Salеs Analysis 5. Bеnеfits of Salеs Pipеlinе Analysis 6. What is a Salеs Analysis Rеport? How to Usе Salеs Analysis Data? Why is Salеs Analysis Important?

Analysis 52

Analysis Analytics CRM Forecasting 52

Zoominfo

OCTOBER 12, 2022

But she also knew she needed to get up to speed very quickly. With an integrated tech stack, such as Chorus and ZoomInfo’s SalesOS, your teams can successfully: Combine conversation and market intelligence to get a 360-degree view of your total addressable market. Luckily for her, that era is over.

Analysis 130

Analysis Territories Scale SalesForce 130

Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. On the other hand, worrying that you’ll say the wrong thing can cause analysis paralysis.

Outbound 177

Outbound Marketing Ideal Customer Profile Campaigns 177

Mereo

JULY 13, 2023

Now is the time for your product management and product marketing leadership to set the stage for next year’s strategic annual plan. Gather your team, poolside even if you prefer (just mind the electronics near the water), and get ahead of the planning period with some back-to-basics portfolio analysis planning.

Analysis 36

Analysis Lead Rank Lead Scoring Face-to-face 36

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. So what components make up this effort? Market expansion. Technology : Sales and marketing intelligence platforms and customer relationship management systems.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Close.io

JANUARY 28, 2020

To improve your sales effectiveness and make informed data-backed decisions, you need to conduct sales analysis regularly. As you’ll see in the article, sales data analysis provides intelligence about your sales strategy , the performance of your team , and much more. What is sales analysis and why is it key to your sales strategy?

Analysis 89

Analysis Top of Funnel How To Analytics 89

Zoominfo

OCTOBER 25, 2018

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world. Let’s get into it! The best part?

Lead Rank 189

Lead Rank Lead Scoring B2B Marketing 189

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

BuzzBoard

APRIL 14, 2024

Importance of Email Metrics Analysis in Achieving Local Business Contract Success The success of a local business contract can often rest on a digital marketing agency’s ability to effectively communicate with prospective local business clients. Proficiency in email metrics analysis is a crucial component of this process.

Analysis 52

Analysis Email Marketing Face-to-face Campaigns 52

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. Expansion by developing a new product.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

SBI Growth

MAY 1, 2013

How do you know it’s time to restructure your marketing organization ? We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Sales leadership continues to hammer marketing for support.

Outsourcing Services 296

Outsourcing Services Marketing Demand Generation Agencies Demand Generation 296

SBI Growth

APRIL 13, 2013

Is my Marketing Strategy broken? In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Download the Marketing Strategy Assessment here and determine if your Marketing Strategy is broken. The list goes on and on. Does Sales ignore my leads?

Marketing 308

Marketing Remedy Face-to-face How To 308

Sales and Marketing Management

SEPTEMBER 24, 2019

Now, B2B companies must implement digital marketing into their sales funnels. Even though B2B marketers have learned fast and implemented nimble approaches, they still struggle to measure and track consumer behavior in our increasingly digital world. It’s also common for B2B marketers to struggle with siloing.

ROI 166

ROI Lead Rank Customer Marketing 166

BuzzBoard

FEBRUARY 23, 2024

Understanding the Specialization of Digital Marketing Services for Small Businesses Digital marketing a set of comprehensive strategies and tactics designed to engage customers in the online sphere has drastically increased in popularity over the past decade.

Marketing 52

Marketing Small Business Small Business Social Media 52

Sales and Marketing Management

JULY 5, 2018

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. Social media marketing has become tougher than ever. Here are some simple yet effective ways to improve your social media marketing performance.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Apptivo

JUNE 23, 2021

Hence, companies follow the pattern of continuously innovating their existing products or launch new products to replace their outdated products. Though not all the companies favor the new product launch route, there are reasons behind the setting up of new products into the market. Evaluate The Market.

Marketing 104

Marketing Analysis CRM Face-to-face 104

BuzzBoard

MAY 8, 2023

People, Protection, and Performance take the center stage—IT-enabled better collaboration to support remote working models, greater need for safer storage as more transactions move online, and the requirement for scaling up customer experiences, now further fuelled by Artificial Intelligence (AI).

Marketing 98

Marketing Lead Rank Trends Scale 98

Zoominfo

NOVEMBER 9, 2023

And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers.

Inbound 130

Inbound Lead Rank Lead Scoring Channels 130

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What Is Referral Marketing?

Referrals 130

Referrals Marketing Incentives Incentive 130

BuzzBoard

FEBRUARY 14, 2024

But what does this mean for digital marketing agencies catering to this small business segment? Chatbots provide 24/7 availability and can handle routine queries, freeing up human agents for more complex issues. This supports data-driven decision-making in areas like demand planning, inventory management, and financial analysis.

Small Business 52

Small Business Small Business Marketing Trends 52

SBI Growth

MARCH 26, 2013

In a recent post , we talked about are you Mr. CMO or VP of Marketing keeping pace with the market. These are the questions we hear most often in marketing organizations. Let’s assume for today’s conversation you have the performance conditions for a level 5 marketing organization. Do I have the right team? How do I know?

Marketing 285

Marketing Scale Analysis Sales Qualified Lead 285

Pipeliner

DECEMBER 19, 2022

Being in the dark about the efficiency of your marketing strategy is not a good place to be. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition.

Analytics 52

Analytics Marketing Apparel Social Media 52

Pipeliner

AUGUST 19, 2021

Can content marketing be of any use to a brand’s sales? If you fail to merge the two, you may end up not enjoying the results. Therefore, when wanting to increase sales through content marketing, sit down with your team and analyze your target market. There are many ways one can use content marketing to maximize sales.

Top of Funnel 98

Top of Funnel Marketing Funnel How To 98

SBI Growth

OCTOBER 30, 2012

If you run a $5B company, you need a strategic presence in your marketing organization. However, if you think you need a highly experienced marketing strategist to take your company from $50M to $100M, think again. CEOs of emerging growth companies need ‘doers’ leading marketing. What Happened? You hired a ‘strategist.’

Lead Rank 331

Lead Rank Lead Scoring Hiring Leads 331

Allego

JANUARY 11, 2024

And that’s saying a lot, considering all the tech I’ve seen come to market over the years: the Web, computer games, digital music, cell phones, tablets (first generation iPad owner here), social media, and everything else we use today. For marketing strategy? Write a reply to the following email I’ll provide. To create images?

Ideal Customer Profile 71

Ideal Customer Profile Customer Social Media Negotiation 71

SBI Growth

DECEMBER 28, 2012

Make a New Year’s resolution to build territories that are market-centric in 2013. How Market Focused Are Your Territories? Customer / Prospect Segmentation – This detailed analysis of your marketplace is essential. Roll your sleeves up and determine where your customers are located. Let the Market Decide.

Territories 303

Territories Marketing Analysis Segment 303

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Industry scoops, trends, and shake-ups. Share customer feedback with marketing.

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

Paid Content 71

Paid Content Tools Lead Rank Lead Scoring 71