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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

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Are You Hearing Objections or Objectives?

The Center for Sales Strategy

In sales, you need to understand the difference between an objection and an objective. Here are the four most common customer objections that a salesperson will encounter. Objections are easy to overcome if you've done your homework prior to your customer needs analysis meeting.

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Tips for Conducting a Win-Loss Analysis

Janek Performance Group

That’s what makes a win-loss analysis essential. Here, let’s examine some tips for conducting a win-loss analysis: Insights According to revenuelm.com, only 42 percent of companies regularly conduct a win-loss analysis. Here, it is important to note a win-loss analysis is not about assigning blame.

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Insights Revealed in The Ultimate Analysis of the Sales Force

Understanding the Sales Force

Objective Management Group (OMG) has approximately 275 million data points from assessing and evaluating more than 1.1 For example, when we evaluate a sales force we include analyses that you can't get anywhere else. For example, when we evaluate a sales force we include analyses that you can't get anywhere else.

Analysis 173
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Which Manager Qualities Matter Most for Building Elite Sales Teams

Anthony Cole Training

Excerpt from Objective Management Group’s recent webinar on The Data Behind Sales Managers of Elite Teams. Through a deep analysis of sales evaluations and coaching frequencies, we uncover the impact of consistent coaching on various aspects of sales performance.

Analysis 239
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What is the Impact of Frequent Coaching?

Anthony Cole Training

Excerpt from Objective Management Group’s recent webinar on The Data Behind Sales Managers of Elite Teams. The second chapter of this guide addresses a fundamental question: how often should sales managers coach their teams?

Coaching 247
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Don’t Let That Stop You: Overcoming Objections in Discovery Meetings

The Center for Sales Strategy

One of the most important, and often most fun, parts of the sales process is discovery meetings. These are often referred to as “needs analysis meetings,” and their main goal is to uncover the desired business results of the prospect or client. The success of these meetings lies in both the setup and the execution.

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