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“Product” Market Analysis vs. “Solutions” Market Analysis: 3 Key Differences

Product Management University

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. If you’re doing product market analysis you’re looking for opportunities to grow your product. Related Articles.

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The Proper Metrics

Selling Energy

One of the major topics I teach at our financial analysis workshops and at every Selling Energy Boot Camp is how to use proper financial metrics.

Energy 68
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What's the Real Payback?

Selling Energy

It will come as no surprise to anyone who has experienced one of my efficiency-focused professional selling or financial analysis workshops that I recommend migrating the conversation away from Simple Payback Period (SPP) when discussing the merits of a proposed expense-reducing capital project.

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Case Study: IBM PureFlex TCO Analysis

The ROI Guy

Used by sales professionals and channel partners in workshops, or self-service by prospects via the web, the tool collects information about the current computing needs and then projects the TCO for the two alternatives using industry research for a company of similar type and size.

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The Missing Key Element to Sales Success

Sales and Marketing Management

When we think of sales training, the first thing that usually comes to mind is a series of workshops - usually instructor-led and evangelically-delivered – designed to hone performance in time management, listening and communication, objection handling, closing, and so on. What would you include?

Hiring 222
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Selling is Solving

Alice Heiman

06:36] Last year we did a racially or ethnically motivated violent extremism workshop. It was a series of workshops that used a Valens simulation tabletop exercise to anchor the conversations. [08:32] So there’s a cinematic or novel quality to our games. [05:30]

Lead Rank 131
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“Why I’m So Interested In Selling,” Orrin Broberg

Partners in Excellence

They even had us go through Wilson Learning Transactional Analysis workshops on communicating better with your clients. The Vail Ski School stressed customer satisfaction and had well-defined processes to ensure it happened. They taught us like we were true professionals.

Hiring 62