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Advancing Analytics Maturity with Google Marketing Platform (video)

Pipeliner

In this Expert Insight Interview, Michael Loban discusses his new book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. Data Analytics. ” Over the past several years, everyone has been talking about the promise of data analytics and how it can help organizations drive business results. .”

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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. I have people to do that and we get website stats. We know geo distribution, client and platform by user.”. is a familiar refrain.

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?? Advancing Analytics Maturity with Google Marketing Platform

Pipeliner

In this Expert Insight Interview, we welcome Michael Loban, author of Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. He and John Golden discuss the book and the principles within it, focusing on the specific aspects that digital marketers can use to get a leg up on the competition.

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How B2B Sales Benefits from Prescriptive Analytics

SBI

This is especially true for sales people who manage a large book of business and large product portfolios: the larger their account or product list, the larger the data sets to review and report on, and the less time they have to focus on growing and retaining every customer account. First, let’s define prescriptive analytics.

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Supercharge Your Sales: 5 Steps to Effortless Selling

To top it off, sellers gain insights and understand customer engagements with sales content analytics. Book a demo or try Showell Free! Sharing and accessing content is a mere click to a Digital Sales Room, redefining the buyer's journey. Say goodbye to endless searches for the right sales tools.

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How to Use Your CRM, Enablement Analytics, and Call AI to Inform Better Coaching

Mindtickle

In it, Elisha Zhang , one of our product marketing managers, shares insights on reducing chaos in sales onboarding by using CRM, enablement analytics, and conversation intelligence. In particular, we will discuss how you can use your CRM enablement analytics and conversation intelligence to better inform your coaching.

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The Sales Book Your Intellectual Uncle Loves

SBI Growth

If Sales Books lived up to the claims they made, we’d all be at 300% of quota every year. Of the thousands of books published annually, many are just inspirational fluff. However, Sales VPs we interview always ask about specific sales books. Download this tool to see the top 5 books we recommend to Sales VPs.