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The Content Marketer’s Guide to Predictive Analytics

Zoominfo

Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics? In short, a predictive content analytics model helps improve content efficiency, reduce content wastage, and boost content engagement.

Analytics 167
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How AI Can Accelerate Sales and Bridge the Marketing Gap

Sales and Marketing Management

Historically, analytics in these two domains has provided a static view of the customer, but AI is getting companies closer than ever before to a true 360-view of the customer, which is becoming more and more necessary. Predicting consumer trends for goods with short buying cycles.

Marketing 256
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How to Recognize and Respond to Buying Signals (and Close More Deals!)

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That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM. The most straightforward way to access buying signals data is through a third-party vendor. How to respond to buying signals. How do you access buyer intent data? Consider this.

Lead Rank 309
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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective.

Vendor 63
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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. buy-in from your higher-ups. By the time the RFQ comes in, the original project might be completely different.

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Marketing KPIs are changing. Here’s why.

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Alison Rouse, VP of analytics at CS2 Marketing, also sees the shift as part of a broader trend toward more complicated deals. “Using marketing-sourced pipeline as a KPI oversimplifies the complexity of the B2B buying cycle,” she says.

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Bridging the Gap Between First and Third-Party Data in Your Cloud Data Warehouse

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With a clean and complete data foundation, you can leverage analytics and modeling to understand your Ideal Customer Profile (ICP), along with best-fit and lookalike prospects. Operationalize Cloud Data The new world of insight sales is setting the standard for a complete, unified database.