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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

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How to Use Predictive Analytics to Improve Your CRM

Apptivo

What Is Predictive Analytics? How Does Predictive Analytics Work? Predictive analytics and other types of business analytics 4. Examples of Predictive Analytics 5. Predictive Analytics Empowers CRM 6. How CRM Predictive Analytics Can Improve Your Business 7. What Is Predictive Analytics?

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Advancing Analytics Maturity with Google Marketing Platform (video)

Pipeliner

In this Expert Insight Interview, Michael Loban discusses his new book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. Data Analytics. ” Over the past several years, everyone has been talking about the promise of data analytics and how it can help organizations drive business results. .”

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How to Use Your CRM, Enablement Analytics, and Call AI to Inform Better Coaching

Mindtickle

In it, Elisha Zhang , one of our product marketing managers, shares insights on reducing chaos in sales onboarding by using CRM, enablement analytics, and conversation intelligence. In particular, we will discuss how you can use your CRM enablement analytics and conversation intelligence to better inform your coaching.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. You'll learn: How to measure your content's value - no matter how comfortable you are with analytics and data.

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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

As price sensitivity rises, disposable income drops, and a recession looms, it’s never been harder for SaaS companies to make accurate forecasts and plot their forward course. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market.

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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

This is where analytics comes in. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition. Little wonder 28% of marketers say marketing analytics data helps them effectively measure their marketing campaign performance. What is marketing analytics. Descriptive analytics.