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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Buyer behavior: Who wants to do business with us?

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How to Use Data to Power Your B2B Sales Strategy

Sales and Marketing Management

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. Remember the movie “Moneyball” and how Major League Baseball used analytics to revolutionize the game?

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Buyer behavior: Who wants to do business with us?

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Striking a Balance between Proactive and In the Field Sales Coaching

Mindtickle

This is important for both proactive coaching and structuring in-the-field coaching. That’s where data analytics comes in. So rather than waiting to find out where your reps weak spots are, leverage tools that help you prevent issues becoming injuries that leave your sales reps sitting on the bench.

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Striking a Balance between Proactive and In the Field Sales Coaching

Mindtickle

This is important for both proactive coaching and structuring in-the-field coaching. That’s where data analytics comes in. So rather than waiting to find out where your reps weak spots are, leverage tools that help you prevent issues becoming injuries that leave your sales reps sitting on the bench.

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5 Actions to Generate More Sales from Existing Customers

Sales and Marketing Management

If each sales representative is assigned 50 customers or less, it makes sense to have the reps estimate customer potential individually. However, if each sales representative is responsible for hundreds of customers, it becomes necessary for companies to use analytical methods.

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How Data and Intelligence Are Going to Change the Sales Industry Forever

Crunchbase

CRMs, like Salesforce and HubSpot , not only house customer information but allows sales leaders to gain insight into their companies’ sales performance. Through data and analytics, sales leaders can effectively track and monitor sales reps’ activities while keeping an eye on how they are measuring against their KPIs.