From KPIs to Marketing Accountability: How Marketing Directors Use Analytics

Sales and Marketing Management

Author: Frank Moreno, vice president worldwide marketing, Datawatch Marketing budgets have never been higher, but neither has marketing team turnover. As marketers, we have invested heavily in analytics.

Social Media Analytics Guide

Fill the Funnel

Get the 2015 edition of Social Media Analytics Guide & learn how to measure success on social media. The Social Media Analytics Guide covers all six of the major social platforms commonly used by sales and marketing professionals.

Why CMOs Aren’t Turning to Marketing Analytics Vendors for Marketing Analytics

InsightSquared

This scenario is beginning to play out in marketing. The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake.

How B2B Sales Benefits from Prescriptive Analytics

Smart Selling Tools

Armed with more and more data, graphs upon graphs, and documented in static, written documents and presentations, these methods simply do not equip sales teams with the information they need to win in today’s hyper-competitive markets. First, let’s define prescriptive analytics.

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

Creating Interlock Between Sales and Marketing

Sales Benchmark Index

Armor is a hybrid cloud security service that integrates advanced analytics, global threat intelligence, and continuous response capabilities into a single platform that bolsters. Joining us on the SBI Podcast is Stephen Thomas, SVP of Global Sales for Armor Cloud Security.

AI in Marketing: How and Why Your Peers Are Leveraging It

Sales Benchmark Index

Remember ‘big data’ and ‘advanced analytics’? These trends gradually evolved over the past decade as more and more businesses jumped on the bandwagon; ultimately paving the way for the next truly revolutionary tool in marketing: Artificial Intelligence (AI).

Predictive Sales Analytics: The New Normal?

Smart Selling Tools

Developments in Analytics technology is driving genuine innovation in the form of predictive sales analytics – a move that is shifting the new normal of what the B2B sales process looks like. Predictive analytics is an estimated $5 billion market that has seen $1.2

How Data Analytics Can Boost B2B Sales

Pipeliner

The consumer market has flourished amid the growth of advanced data analytics technology and machine learning. Data Analytics in Business Strategy. Reaching Customers Through Data Analytics. percent of its marketing budget to analytics.”.

Your CRM Isn’t Cutting It; How to Prepare for the New Wave of Analytics.

Sales Benchmark Index

It’s Crunch Time – the Beginning of Q4. Are you going to hit your 2018 number? What’s your forecast for 2019? Do you have the heads, processes, and funding to ensure a successful 2019? Only a handful of Sales Ops leaders can.

Bad News—Your Expensive Marketing Tech Stack Doesn’t Mean You’re a Digital Innovator

Sales Benchmark Index

Too often marketing leaders focus their digital initiatives on one thing: lead generation. So, if you’re like most CMOs, you’re investing a lot of time and energy into your website, marketing automation platform and maybe some tools to provide enhanced.

What if your sales analytics are missing the point?

Membrain

Sales analytics are supposed to make everything about your sales system more effective. Companies that market sales analytics technologies love to tout its benefits, from providing greater “insights” to promoting “optimization” of the pipeline. Sales Management Sales Analytics

The Content Marketer’s Guide to Predictive Analytics

Zoominfo

In modern-day marketing, data is the new oil. The more customer data you capture, analyze, and act upon, the better you get at creating influential marketing narratives. Well, the latest and greatest in marketing technology may be the solution to your content marketing needs.

4 Simple Steps To Planning Your Most Effective Marketing Strategy

Sales Benchmark Index

Article Marketing Strategy action analytics brand planning budget planning campaign planning corporate Data Planning demand engagement execution market Market Research marketing strategy or planning product research strategy support tim foster

Make Marketing More Efficient by Embedding Analytics on Top KPIs

Pointclear

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank''s remarkable 25-year career of driving marketing and sales operations divisions within Fortune 500 and start-up organizations is highlighted by his passion for business development and empowering others to succeed. For marketing and sales leaders, your work stream is your CRM system.

How You Can Align Marketing and Sales in an ABM World

Sales Benchmark Index

Joining us on the is Mike Volpe, the Chief Marketing Officer for Cybereason, the world’s most powerful cybersecurity analytics platforms. Often called the “godfather of inbound marketing” for his work in taking inbound marketing from an idea to a movement.

Watson Analytics – Take A Peek Inside

Fill the Funnel

Are you ready to Go Inside Watson Analytics, IBM’s new tool that gives business users access to powerful analytics at their fingertips? Uncover the genesis and development of the new tool with IBM Experts on Watson Analytics, Thomas Dong and Kyle Weeks.

Using Predictive Analytics to Define the Leads That Matter

Sales and Marketing Management

Author: Vaughn Aust Defining leads that matter is key to any sales and marketing strategy, but how do you pinpoint those golden customers? Predictive analytics uses data correlation to understand how you target a prospect, what that prospect’s channel preference is, the best time to call, and so on. Predictive analytics can solve the three main challenges that sales teams face today: 1. Predictive analytics provides this kind of insight.

How Speech Analytics Can Improve the Contact Center Experience

Pointclear

” Using speech analytics, McDonald was able to validate that excessive calls were the result of a recent system change. ” Marketing Strategy

The CMO Guide to Data: Why Your Marketing Database Is Broken, and How to Fix It

Sales Benchmark Index

Technology has fundamentally changed the role of Marketing. What was once seen largely as an art, has increasingly become less about fancy pictures, and more about deploying revenue generating messaging to the masses. The rise of radio and television made.

Data 224

Marketing Operations – The Key to Driving Greater Revenue

Sales Benchmark Index

Marketing leaders are expecting data driven insights and greater ROI from. Data is everywhere. Channels are exploding. Technology is changing. Executives require more detailed reporting. Intuition and experience are no longer enough. You are living in the “show me” era.

What Role Does Your Marketing Team Play in The Revenue Desk?

Sales Benchmark Index

In this blog, I will outline the role of Marketing in this critical new Key Account. There is an emerging best practice in Key Account Management that successful B2B firms are quickly deploying. The best practice is a “Revenue Desk”.

Webinar: Using Analytics to Expose Impact

Richardson

Join Richardson for a complimentary webinar, Using Analytics to Expose Impact , on March 25th at 11:00 a.m. Investing in your sales team’s effectiveness, like all significant business investments, needs to be monitored.

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer.

InsideView Apex Boosts Go-to-Market Planning Decisions with Full Funnel Analytics

Smart Selling Tools

InsideView Apex Boosts Go-to-Market Planning Decisions with Full Funnel Analytics. Since its launch in April 2018, Apex has empowered customers to create more than 200 new target market segments across a number of industries.

Reconstructing a Marketing Organization from Start to Finish

Sales Benchmark Index

Joining us on the is Andrea Brody, the Chief Marketing Officer for Bravo Solution, which has sinced merged with JAGGAER to create the world’s largest independent spend management company. Andrea is one of the top B2B revenue generating marketers.

The Top 5 Technologies to Support Revenue Enablement

Sales Benchmark Index

Your buyers are behaving differently. Now more than ever, they have access to increasing amounts of intelligence and will scrutinize every aspect of your solution against your competitors. Recently, HBR identified 40 unique points of value that your buyers consider before.

ABM and predictive analytics: Two nails in the B2B salesperson’s coffin?

Sales and Marketing Management

Teaser: Are account-based marketing (ABM) and predictive analytics nails in the B2B salesperson's coffin? Hardly, but salespeople do need to internalize a new level of technical smarts and bond with their marketing counterparts. Issue Date: 2016-07-01.

Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings

Pointclear

In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results.

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

Pointclear

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Regular marketing analytics reviews are critical success factors supporting our mission.

Using Learning Analytics to Expose Sales Training Impact

Richardson

Analytics, however, are more than a way to verify outcomes at the end of training. Moreover, the available data represents different levels of accuracy, forcing the user to qualify the analytics first.

Self-Service Data Prep: the Secret to Fast, Accurate Sales and Marketing Analytics

Sales and Marketing Management

Teaser: Self-service data preparation (prep) is transforming how sales and marketing analysts as well as everyday business users are acquiring, manipulating and blending data by making the process quick, easy, accurate and consistent. Issue Date: 2016-08-03. Author: Frank Moreno.

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

Pointclear

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results.

6 Ways to Use Call Analytics to Optimize Marketing and Sales

Sales and Marketing Management

Marketers spend around $20 billion each year on Web and CRM analytics. Marketers know analytics ranging from website abandon rates and CTR, to conversion rates and even repeat visitors. But when the phone rings there is a fairly large black hole, void of rich analytics data. This is what call analytics providers seek to provide. The idea behind call analytics is simple: pull data and analytics from calls.

Unlocking the Secrets of Revenue Attribution

Sales Benchmark Index

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Tell Me A Story: Three Tips for Communicating Marketing and Sales Analytics

Sales and Marketing Management

Teaser: While communication skills are written about frequently, tips for marketing and sales analytics are scarce. While communication skills are written about frequently, tips for marketing and sales analytics are scarce. Issue Date: 2015-12-04. Author: Cesar A. Here are three for getting your message through. Here are three for getting your message through. read more

Stay on Top: 5 B2B Marketing Trends to Follow in 2019

criteria for success

That's why it's so important we take a step back to analyze our marketing efforts. If [ ] The post Stay on Top: 5 B2B Marketing Trends to Follow in 2019 appeared first on Criteria for Success. Can you believe that we only have 6 more months left until 2020? I know!

Using Analytics to Align Sales and Marketing, and Avoid Buying Group Blindness

People.ai

With increasing sales quotas, and programmatic marketing campaigns, it’s far too often that the speed of business kills communication. the ominous sales and marketing misalignment. This misalignment of sales and marketing can have a major impact across the. Marketing Sales Analytics B2B Buying Group Blindness marketing sales

“Incentives Drive Behavior” Cracking the Code with Predictive Analytics #CALDC3

Smart Selling Tools

For them, it’s not enough to just have products that span the entire marketing and sales funnel. CallidusCloud held their Connections conference last week at the Wynn in Las Vegas.

A Peek Into Demandbase’s Data-Driven Field Marketing Approach

InsightSquared

Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing. As a marketer with an account-based approach, it is important to keep the focus on generating net new pipeline from a given target account list.

Data 81